ByJames Buxton, writer at Creators.co
Professional Nerf Herder. Twitter: @JayDBux
James Buxton

Thanks to the guys at Creators and Movie Pilot, I was able to attend an exclusive event celebrating the partnership between Gillette and Rogue One: A Star Wars Story. The occasion, hosted at the iconic Pinewood Studios in Buckinghamshire, England, was held in honor of the new Star Wars-themed products from Gillette and gave guests an exclusive look at some never-before-seen Rogue One material.

The Costumes

L–R: The costumes of Cassian Andor, Jyn Erso, Bodhi Rook, Chirrut Imwe and Baze Malbus.
L–R: The costumes of Cassian Andor, Jyn Erso, Bodhi Rook, Chirrut Imwe and Baze Malbus.

Along the back of the room stood mannequins sporting the costumes worn in the movie by the heroes and villains of Rogue One. A few of these had previously been on show at the Star Wars Celebration event earlier this year, but this was the first time we've managed to get such a close look at the more intricate details.

Each character's costume had its own plaque, giving us a brief description of their beliefs and backstory while revealing juicy information regarding their role within the story.

Introducing Gillette's John Mang And Creative Effects Supervisor Neal Scanlan

Matt Edmondson with John Mang and Neal Scanlan.
Matt Edmondson with John Mang and Neal Scanlan.

After perusing the costumes, we took our seats in front of the main stage and waited for our guests to arrive. Then BBC Radio's Matt Edmondson introduced Gillette vice president John Mang, and Neal Scanlan, the creature and droid FX creative supervisor for Rogue One.

The duo took the stage and it was clear from the start that both men have a huge passion for the Star Wars franchise. They knew their stuff and seemed to be in a constant state of childlike excitement throughout the encounter. Mang in particular seemed extra giddy when introducing the new advertising campaign from Gillette in partnership with Rogue One, titled Every Story Has A Face, which you can check out below. It's actually really cool.

The TV Spot

Mang elaborated further on the trailer, which had been filmed on the movie set only days after filming at those locations had wrapped. Many of the actors utilized in the trailer had been extras for Rogue One, giving it a much more authentic feel. The trailer also gave us our first proper look at Yavin 4, the rebellion's base world ever since the original Star Wars in 1977. And then there was the big reveal of two new droid models that have yet to be seen, and a much better look at the U-wing fighter, destined to become one of the most iconic Star Wars ships ever.

A Chat With John Mang

Following the main-stage events, I was given the opportunity to sit down with Mang for a one-on-one. As well as being extremely passionate about his product, he is also an avid Star Wars fan who was willing to answer any questions with boundless enthusiasm.

When I asked him the one thing I'd been wondering — "Why would Gillette choose to partner up with Star Wars?" — he gave the perfect answer:

"Everyone loves Star Wars, but what really drew us to it wasn't the franchise as a whole, but the story behind 'Rogue One.' Star Wars has always been about the bigger picture, but 'Rogue One' is just so much more personal and we felt that really went with our brand. This isn't the story of one guy saving the galaxy; this is a down-to-earth story about a group of regular people trying to make a difference."

Which makes an awful lot of sense. Mang also said that The Empire Strikes Back was his favorite in the saga, but from what he's seen, Rogue One may just knock it from its perch.

A Chat With Neal Scanlan

Following the panel, Scanlan came down and had a quick chat with a group of us. Despite not having as much insight into the advertising campaign, he was able to shine a light on a few secrets from behind the scenes of Rogue One.

According to Scanlan, Rogue One is set to be somewhat of a milestone, blending practical and computer generated effects in a way no one has seen before. Of course, he couldn't give too much away, but it was good to know that Rogue One is following in the footsteps of The Force Awakens and employing much more in the way of realistic, tangible visuals rather than the clean, unnatural feel of the prequel trilogy.

The Product

And finally, the product itself. Alongside a fantastic ad campaign, Gillette is set to release a line of Star Wars-themed razors that look fantastic. The blades are released today, November 1, and come in three variations: Stormtrooper, Death Trooper and Rebel Alliance.

The boxes feature fresh artwork for each of the respective characters and are decorated with Star Wars logos. They're worth picking up just for the boxes alone.

Here's What You Get

Rogue One and Gillette Special Edition ProShield Regimen Gift Pack (Death Trooper) has a recommended retail price of $14.99 and features:

  • 1 Gillette ProShield razor
  • 1 razor refill
  • 1 organizer
  • 1 ProGlide 2-in-1 Shave Gel
  • 1 Gillette Clear Gel Antiperspirant/Deodorant

Rogue One and Gillette Special Edition ProShield Gift Pack (Death Trooper) has a recommended retail price of $9.99 and features:

  • 1 Gillette ProShield razor
  • 1 razor refill
  • 1 ProGlide 2-in-1 Shave Gel

Rogue One and Gillette Special Edition ProShield Chill Gift Pack (Rebel Alliance) has a recommended retail price of $9.99 and features:

  • 1 Gillette ProShield Chill razor
  • 1 razor refill
  • 1 ProGlide 2-in-1 Shave Gel

Rogue One and Gillette Special Edition MACH3 Gift Pack (Stormtrooper) has a recommended retail price of $9.99 and features:

  • 1 MACH3 Turbo razor
  • 1 razor refill
  • 1 Gillette Series Sensitive Shave Gel

Rogue One: A Star Wars Story hits theaters on December 16. Are you excited?