Check out this artistic poster that the Alamo Drafthouse in Austin, Texas came up with for The Lord of the Rings: The Return of the King. Almost makes you wish that Hollywood studios would just let the Alamo create all their film posters. Say, for The Hobbit: An Unexpected Journey
The cinema is responsible for the Mondo Mystery Movie screening series, which works the following way: You don’t know which film will screen, but you get a beautiful poster with your ticket.
Witness (and admire) what they did with Return of the King below (thanks to Collider):