ByVaria Fedko-Blake, writer at
Staff Writer at Moviepilot! [email protected] Twitter: @vfedkoblake
Varia Fedko-Blake

Apple Inc has already conquered the world of music, and now it's once again vying for world domination in the entertainment industry by delving even further into the realm of movies.

According to a Bloomberg report, the company is in talks with a number of Hollywood studios regarding the prospect of giving its users earlier access to blockbusters via iTunes. Apparently, 21st Century Fox, Warner Bros. and Universal Pictures are particularly interested, which is a very exciting prospect indeed.

[Credit: Apple Inc]
[Credit: Apple Inc]

According to Bloomberg, all of the above are looking to offer:

"High-priced, home-video rentals of new movies shortly after they open in theaters. [And] Some studio executives have been pushing to allow home rentals as early as two weeks after theatrical debuts and are considering a deal with iTunes as one option."

And last week, Warner Bros. CEO Kevin Tsujihara echoed similar sentiments, arguing that:

"Earlier availability of new movies could satisfy a growing consumer appetite and deter piracy."

With a slew of online streaming services such as Netflix, Hulu and Amazon Prime doing their rounds out there, an option to watch the next big blockbuster just two weeks after its theatre debut will certainly allow iTunes to trigger big waves in the market.

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However, while most details regarding this new Apple deal are still scarce, we do know that the pricing options for such early online movie rentals are likely to lie in the $25 to $50 bracket — a hefty price upon first glance but perhaps less so when you realize that's how much you would probably spend at the cinema as a group anyway.

All in all, keep an eye on Apple's movement because it could well revolutionarize the way we consume new movie releases in the future.

Would you prefer to watch movies on iTunes rather than at the cinema?

(Sources: Bloomberg)


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