Generic taglines are a constant problem in the world of movie marketing. Sometimes however, the taglines are so generic as to create a perceived conflict with the title of the movie itself. Case in point, this latest poster for 's adaptation of 's Ender's Game. Note the tagline...
From a certain point of view, one which I won't go into to prevent spoilers, the tag isn't flat-out incorrect, but I can just imagine someone unfamiliar with the book looking at a poster for a film called Ender's Game and then twisting their faces in confusion when they are told "this is not a game." It would be like seeing a Jurassic Park poster with the tagline, "this is no day at the park."
What do you guys think?