We may not have a time-travelling DeLorean DMC-12 or proper hoverboards just yet, but the future seen in Back To The Future Part II is slowly coming to pass. Earlier this year, Nike announced that they were developing the technology to make the fictional self-lacing Nike Air Mags seen in Back To The Future Part II a reality, and now they're set to be on store shelves (or at least internet sites) by the end of the year!
The Future Is Here
In Back To The Future Part II, Marty McFly and Doc Brown visited the not-so distant future of October 21, 2015, to find a strangely familiar yet still outlandish alternate version of their home town. In this future, fashion is a bit more... weird.
Not only were teenagers sporting tin foil-inspired accessories, but technology has advanced so much that clothes were now able to strap and adjust themselves automatically. The most popular piece of apparel was the pair of self-strapping Nike Air Mag shoes, which became a must-buy for pretty much anyone watching the movie. There was just one problem: the shoes were fictional at the time.
Now, roughly a year after the date Back To The Future Part II prophesied to be the future, Nike unveiled the real-life version of the Nike Air Mags which will be ready for purchase in November of this year.
Introducing The Nike HyperAdapt 1.0
The Nike HyperAdapt 1.0 was first announced earlier this year. In a tweet from Nike's public relations director Heidi Burgett, the Nike HyperAdapt 1.0 was confirmed for a late November limited release, just in time for the holiday rush.
There is currently no price tag attached to the shoes, but given the self-adjusting technology, expect the Nike HyperAdapt 1.0 to have a steep opening price.
Nike built its own self-adjusting shoe techn, which they dubbed Adaptive Fit Technology, specifically for the HyperAdapt 1.0. With the push of a button the HyperAdapt activates its sensors to either tighten or loosen its laces in order to adjust to the wearer's foot size. The Adaptive Fit Technology system is powered by a battery which gives the shoes two weeks of energy before needing to be recharged for just three hours. The L.E.D. lights on the sides of the shoes give users visual cues and information about the shoes' remaining power and the mini-motors' status.
The final design of the sneakers may look nothing like the Nike Air Mags seen in Back To The Future, but this could be chalked up as a sign of just how different modern fashion senses are from what people considered to be "futuristic" back in the '80s.
If it's any consolation, replicas of the shoes exist without auto-lacing, and Nike released 1500 limited-edition pairs of self-lacing Nike Air Mags in 2011. The financial proceeds of the special Nike Air Mags went to Michael J. Fox's Foundation for Parkinson’s Research. These shoes were modeled and patterned after the Nike Air Mags that Marty McFly wore in Back To The Future Part II, complete with matching sound effects. Nike even gave Michael J. Fox his own pair of Nike Air Mags, which amused him to no end.
When Sci-Fi Becomes Reality
This is not the first time a piece of technology from Back To The Future made its way to the real world. Before the Nike HyperAdapt was given a commercial release date, the franchise's signature car was confirmed for a comeback. Earlier this year, the DeLorean Motor Company announced that the long-discontinued DeLorean DMC-12 will return to production for the first time in almost 30 years.
The DMC-12 was actually considered to be an industrial failure when it first hit the streets, due to poor reception and sales. Thanks to Back In The Future, the car that served as the chassis for Doc Brown's now famous time travelling machine became a cultural icon and an expensive must-have for car nuts and movie buffs. The DeLorean Motor Company aims to make at least 300 replicas of their flagship vehicle and price it at just below $100,000, depending on the engine.
Back To The Future may have predicted a brighter future for humanity than the one we're actually living in, but the legacy of Robert Zemecki's sci-fi trilogy is undeniable. Up until today, people who grew up watching Doc Brown and Marty McFly travel through time still look to the movies for all kinds of inspiration. The Back To The Future movies may be decades old, but the impact and influence the series had on audiences will live on forever.