Trailers may be designed to trick audiences into parting with their cold, hard cash, but nothing compares to that thrill of seeing the best two minutes of a movie jam-packed into the world's most exciting montage.
While the final release rarely matches up to the hype generated by the trailers before, we shall remain eternally optimistic regardless, sitting here wide-eyed and hopeful as we count down some of the most exciting films set for release in 2017.
Magical hammers, dark towers and giant monkeys are just some of the treats that await you in your local multiplex over the next 12 months, so stay ahead of the pack with a definitive list of the films that we hope to see appear in the best movies of 2017 lists come next December.
1. Spider-Man: Homecoming
Director: Jon Watts
Release Date: July 7
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2. Beauty And The Beast
Director: Bill Condon
Release Date: March 17
Why We're Excited: With an impressive cast that includes the likes of #EmmaWatson and Dan Stevens, Bill Condon's set to inject new life into #BeautyAndTheBeast, introducing a whole new audience to #Disney's tale as old as time.
3. Guardians Of The Galaxy Vol. 2.
Director: James Gunn
Release Date: May 5
Why We're Excited: Baby Groot, Baby Groot, Baby Groot... Oh and the rest of the cast for the #Guardiansofthegalaxy also look incredible, injecting a second round of their bizarre humor into the world of Marvel movies.
- Groot News! Vin Diesel Hints That Groot and The Hulk Could Fight In 'Guardians Of The Galaxy Vol. 2'
4. The Dark Tower
Director: Nikolaj Arcel
Release Date: July 28
Why We're Excited: #TheDarkTower is the most epic story ever told by Stephen King, veering wildly into the realm of fantasy as Idris Elba faces off against Matthew McConaughey on a journey that spans multiple worlds.
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5. Alien: Covenant
Director: Ridley Scott
Release Date: May 19
Why We're Excited: Fans may have been divided by #RidleyScott's prequel, Prometheus, but #AlienCovenant will take the franchise back to its roots with all the face-hugging tenacity of the original films, hearkening back to the military tone of Aliens.
Director: James Mangold
Release Date: March 3
Why We're Excited: It's been over 16 years since Hugh Jackman first brought #Logan to life on the big screen, but it looks like fans will finally see the #Wolverine story that they deserve with this third sequel that draws inspiration from the future-set story, Old Man Logan.
- Professor X-ecuted? 'Logan' Teaser Trailer Hints That Patrick Stewart's Days Of Future Past Are Numbered
7. Kong: Skull Island
Director: Jordan Vogt-Roberts
Release Date: March 10
Why We're Excited: Peter Jackson's #KingKong may still be fresh in the minds of cinema-goers, but the footage from #KongSkullIsland suggests that we may finally have our definitive version of the big ape on screen at last.
Director: Lee Unkrich
Release Date: November 22
Why We're Excited: Despite moving forward with various sequels and prequels in recent years, the animation powerhouse that is #Pixar continues to break new ground with original films such as #Coco, which was inspired by Mexico's Day of the Dead.
9. Wonder Woman
Director: Patty Jenkins
Release Date: June 2
Why We're Excited: There's a lot of pressure on #WonderWoman to succeed, as the Amazonian Princess is the next in line to represent the DCEU and female heroes in general, but if anyone can pull this off, it's #GalGadot, who embodies Diana better than anyone could dare hope for.
10. Blade Runner 2049
Director: Denis Villeneuve
Release Date: October 6
Why We're Excited: Those hoping to finally discover whether Deckard's a replicant or not have plenty to look forward to in this visually stunning sequel to #BladeRunner, which sees the return of #HarrisonFord alongside a new face in the form of #RyanGosling.
- Did The 'Blade Runner 2049' Trailer Just Confirm That Harrison Ford's Rick Deckard Isn't A Replicant?
11. Ghost in the Shell
Director: Rupert Sanders
Release Date: March 31
Why We're Excited: Whitewashing controversy aside, #ScarlettJohansson's first trailer for #GhostInTheShell revealed that the live action remake is taking serious steps to replicate the extraordinary world of the original anime for a whole new audience.
Director: Jake Kasdan
Release Date: December 22
Why We're Excited: Few films from the '90s are remembered as fondly as the board game movie #Jumanji, which is set to return in 2017 with a spiritual sequel that stars The Rock and Kevin Hart in brand new roles for the growing franchise.
13. Star Wars Episode VIII
Director: Rian Johnson
Release Date: December 15
Why We're Excited: While little is known yet about the sequel to #TheForceAwakens, we're looking forward to seeing most of the cast return for another #StarWars adventure that should hopefully answer the questions that lingered long after the credits rolled, including Snoke's identity and just how on earth is Rey linked to Luke Skywalker?
14. Kingsman: The Golden Circle
Director: Matthew Vaughn
Release Date: 6 October
Why We're Excited: #Kingsman's surprise success was a welcome addition to the often stale action genre, so we couldn't be more excited for the sequel, which teams the original cast up with their American counterparts in an adventure that's guaranteed to be equally thrilling and ever so slightly naughty too.
15. Justice League
Director: Zack Snyder
Release Date: November 17
Why We're Excited: The #DCEU has been somewhat divisive up until now, but the larger than life ensemble of #JusticeLeague could turn things around for Warner Bros., particularly as the iconic lineup is adding Jason Momoa's #Aquaman and Ezra Miller's Flash to the mix.
16. John Wick: Chapter 2
Director: Chad Stahelski
Release Date: February 10
Why We're Excited: The Reeveaissance will continue in full swing during 2017 when #KeanuReeves' returns to our screens with a #JohnWick sequel that promises to up the action tenfold via some memorable set pieces that make the most of the star's gun-fu talents.
17. The Lego Batman Movie
Director: Chris McKay
Release Date: February 10
Why We're Excited: Those disappointed by #Batman V Superman: Dawn of Justice are in luck as the Caped Crusader will next star in his very own Lego movie, which should hopefully turn out to be the perfect antidote for those put off by the grim tones of Snyder's live action film.
18. A Cure for Wellness
Director: Gore Verbinski
Release Date: February 17
Why We're Excited: Dane DeHaan stars in this Lovecraftian-style horror that's set to become a cult classic in years to come, scaring us with off-balance visuals and a disturbing atmosphere that could very well creep us out for the rest of 2017.
19. Thor: Ragnarok
Director: Taika Waititi
Release Date: November 3
Why We're Excited: Touted as a Hulk/#Thor buddy movie, #ThorRagnarok will incorporate elements of the popular Wold War #Hulk storyline into a space-bound sequel that will end Chris Hemsworth's godly trilogy before Avengers Infinity War kicks off in 2018.
20. The Fate of the Furious
Director: F. Gary Gray
Release Date: April 14
Why We're Excited: The Fate of the Furious isn't exactly a forerunner for the Oscars in 2018, but there's something strangely comforting about the franchise that never dies and now that #CharlizeTheron has climbed aboard as a villain, consider us seriously revved up for Furious 8.
21. Insidious: Chapter 4
Director: Adam Robitel
Release Date: October 20
Why We're Excited: Even #horror fans underestimate the #Insidious series at times, despite it slowly becoming one of the most consistent scare-athons in recent history but now that Lin Shaye stars at the forefront of Chapter 4, there's no excuse to miss this one around Halloween time.
Director: Christopher Nolan
Release Date: 21 July
Why We're Excited: After travelling to the depths of space and the world of dreams, Christopher Nolan is trying his hand at the Hollywood war epic and if the trailer's anything to go by, then #Dunkirk could be one of the director's best yet.
23. Free Fire
Director: Ben Wheatley
Release Date: 31 March
Why We're Excited: Cult British director Ben Wheatley aims for genre thrills with an eclectic ensemble, including the likes of Brie Larson, Sharlto Copley, Armie Hammer and Cillian Murphy trying to shoot the shit out of each other in a warehouse.
24. The Red Turtle
Director: Michaël Dudok de Wit
Release Date: 29 June 2016
Why We're Excited: In #StudioGhibli's first collaboration with European animators, The Red Turtle tells a universal story that explores life on a desert island through gorgeous, breathtaking visuals.
Director: Andrés Muschietti
Release Date: September 8
Why We're Excited: Horror remakes are a dime a dozen these days, but Stephen King's original It holds a special place in the hearts of fans, so let's hope Pennywise's return to the big screen floats instead of sinks.
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While there's a significant chance that some of the films on this list may turn out to be terrible, we remain safe in the knowledge that 2017 will still be infinitely better than 2016, a year which brought us more turkeys than a thousand Costco's at Thanksgiving.
Which film are you looking forward to seeing most in 2017?