BySophie Atkinson, writer at
Sophie Atkinson

The new Hunger Games movie may still be several months away from its release date, but that's not stopping their marketing pros from cranking up the volume on the sales pitch for The Hunger Games: Catching Fire.

We've got the latest on a striking new perfume taking the Capitol by storm:

The advert comes complete with the following review from Capitol Couture (presumably a Capitol based fashion rag):

Could a new scent compete with the sweet redolence of President Snow's roses in the Capitol? This afternoon, uber-stylist Cinna debuts his eponymous fragrance with stunning billboards throughout the city and misters releasing wafts of CINNA. It's a follow up to last year’s launch of his signature Liquid Skyliner, which sold out citywide in two hours.

'The scent speaks for itself,' Cinna says of the fragrance. The ultra-cool and laconic stylist gave Capitol Couture an exclusive first whiff. CINNA is boldly feminine, with notes of fresh violet, grey vetiver and bergamot underscored by mandarin. But the fragrance—which comes in a chic crystal flacon—alters its chemistry depending upon its exposure to natural light. At nightfall, the scent deepens with flourishes of sultry black orchid and smoky tobacco.

Of course, everyone wants to know the story behind the exquisite model seen in the ads for CINNA. 'I picked her out of a crowd in the Capitol because of her spirit and natural beauty,' he says. 'There are always champions among us.'

You guys, I kind of heart this (insofar as one can heart a marketing campaign). Cinna's pitching the perfume to the Capitol like a pro, and while the 'There are always champions among us' sounds like Cinna's just parroting empty Capitol PR about the games, it could be a subtly subversive message ie. Cinna reminding the outer, rebelling Districts that everyone has the potential for heroics.

The Hunger Games: Catching Fire will focus on Peeta and Katniss when they should be on top of the world as the most recent champions of the game - but the Capitol's out for their blood after their victory in the 74th Hunger Games sparked rebellion in the Districts of Panem.

Let me know thoughts, feels, opinions about this campaign below. The Hunger Games: Catching Fire hits theaters on November 22nd this year.


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