Ever since horror movies like You're Next decided to scare the crap out of us with their promotion - one small viral step at a time - the horror movie marketing game seems to have stepped up a notch...
But THIS is really taking it to a new level!
Twentieth Century Fox are asking us to actually convert to Satanism for their new movie, Devil's Due. Okay, so it's not as sinister as it sounds, but Devil's Due is offering a special gift to those who dare convert to their religion to Satansim on Facebook. You'll get to see a pretty awesome short video and you can always change it back, I guess. So, totally worth it!
Who'd have thought making a deal with the devil would be so easy... Unless there's a catch...
Devil's Due is summoned into theaters everywhere on January 17, 2014.