ByAlex Leptos, writer at Creators.co
I like deep characters and thought provoking stories, horror/ world cinema. Also a lifelong pro wrestling fan. Instagram: @alexleptos_art
Alex Leptos

Two weeks ago, NFL fans everywhere threw on their jerseys, grabbed their beers and prepared to yell at their TV sets. For some of us, however, the Super Bowl means something slightly different: new movie trailers! Much like Comic-Con, movie buffs watch the event closely to see new footage from their most anticipated upcoming flicks.

Of course, with the long list of well-known franchises making their returns in 2017 that include Guardians of the Galaxy, Fast and Furious, Baywatch, Transformers, X-Men (in the form of Logan), John Wick, Ghost in the Shell and even Pirates of the Caribbean, it's hard to keep track of everything the weekend had to offer.

'A Cure For Wellness' [Credit: 20th Century Fox]
'A Cure For Wellness' [Credit: 20th Century Fox]

So with all of these big celebrity-fests coming our way, it becomes pretty easy for new, non-franchised ideas to get lost in the crowd. I refer, of course, to Gore Verbinski's latest, A Cure for Wellness, written by Verbinski and Justin Haythe (Revolutionary Road).

Releasing onFebruary 17th, A Cure for Wellness stars Dane DeHaan (Chronicle, The Amazing Spider-Man 2) as a young executive who is sent to a mysterious rehabilitation center in the Swiss Alps to retrieve his company's CEO. Not very much has been given away in terms of plot, but it's clear that this seemingly idyllic place is not what it seems.

The 40-second-teaser takes the role of a legitimate medicinal commercial that starts out cheery and hopeful before transitioning into something much darker and more sinister. The narrator starts listing the side effects of "The Cure," which are pretty much your standard side effects like sneezing and drowsiness before continuing onto things like severe hallucinations, insanity and self mutilation. You know that wide-eyed, kinda shocked emoji face? I'm making it. That transition was intense!

See also:

So, Why Is Gore Verbinski's A Cure For Wellness A 2017 Must-See Horror?

'A Cure For Wellness' [Credit: 20th Century Fox]
'A Cure For Wellness' [Credit: 20th Century Fox]

marks 's return to directing since 2013's The Lone Ranger, which retains polarizing opinions. Verbinski's Academy Award-winning Hollywood career has been quite an interesting one. Throughout the years, his films have differed in genres and styles though always maintaining great visuals and storytelling. As a director, Verbinski is most notable for directing the first three films of one of the most beloved franchises of our time, Pirates of the Caribbean.

Wellness will also mark Verbinski's return to horror for the first time since his 2002 remake of Japanese horror, Ringu, The Ring. Verbinski's The Ring was the first American remake of a J-horror and is one of few that was successful. Bloody Disgusting ranked the film at No. 6 in their list of the "Top 20 Horror Films of the Decade."

'The Ring' [Credit: DreamWorks Pictures]
'The Ring' [Credit: DreamWorks Pictures]

In the article, Bloody Disgusting said:

"'The Ring' was not only the first American J-Horror remake out of the gate; it also still stands as the best."

The film also went on to spark a sort of fever-pitch for American remakes of East-Asian horror films, including The Grudge, Dark Water and Pulse. So even though he doesn't do much of it, Mr. Verbinski clearly knows what he's doing when it comes to scare-fests!

'A Cure For Wellness' [Credit: 20th Century Fox]
'A Cure For Wellness' [Credit: 20th Century Fox]

Early news of A Cure for Welness's promise has been positive, too. The Independent had the opportunity to see the first half an hour of Wellness and said that it:

"Showed some incredible restraint in deliver slow-burner chills, with an eerie atmosphere reminiscent of the slew of highly inventive, fun genre films which characterized the 'Twin Peaks'-dominated early '90s."

'A Cure For Wellness' [Credit: 20th Century Fox]
'A Cure For Wellness' [Credit: 20th Century Fox]

Verbinski's visual ability is also unparalleled, from the absolutely mind-blowing final battle sequence in the middle of the maelstrom in Pirates of the Caribbean: At Worlds End to the Oscar-winning animated Western beauty of Rango. Even if a film is mediocre, with Verbinski directing, it'll be a great treat for the eyes. From what we've seen thus far, Wellness will be no different. I mean, it has tentacles. Tentacles.

Bryan Bishop of The Verge had this to say:

"Lately, I’ve been trying to stay away from describing movies as 'lush' or 'painterly,' but if any film ever stood up, climbed onto a table, and demanded that vocabulary, it would be 'A Cure for Wellness.'"

Dr. Verbinski Will See You Now

'A Cure For Wellness' [Credit: 20th Century Fox]
'A Cure For Wellness' [Credit: 20th Century Fox]

Hopefully this will be a successful return for Verbinski and will be something truly original and the first great film of the new year. It seems that these days, horror films get churned out one after the other and constantly fall into the same old, cheap jump-scare category, failing to leave any sort of impact. Actually, that's not strictly true — 2008's Prom Night left an impact on me as I realized that I would never get that 88 minutes back. 2016 though, gave us a few decent horrors, including The Conjuring 2, Don't Breathe and The Witch. So, hopefully this is the start of a sort of resurgence of the genre and Wellness will be the boost that it needs.

It will, however, be going head to head with Sony's Patient Zero, Universal's The Great Wall and Warner Bros.' Fist Fight, with The Lego Batman Movie, John Wick: Chapter Two and Fifty Shades Darker all having just released in the two weeks prior. Needless to say, A Cure For Wellness has a lot to contend with, so let's hope that it doesn't drown in the huge sea that surrounds it! (Refer to main image).

A Cure for Wellness also stars Jason Isaacs and Mia Goth and is out right now.

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