Forget The Hobbit: The Desolation of Smaug, the new internet sensation which has completely overshadowed the Peter Jackson premier comes in the form of a cheeky pinch from Benedict Cumberbatch.
TheOneRing.net managed to capture the grab whilst interviewing . Crafty attempted to 'pinch' a bit of Freeman's limelight by mischievously grabbing his Hobbit co-star mid interview which you can watch here:
Check out some of the reactions on Twitter below:
What do you think of Cumberbatch's grab? He continues to endear many with his down to earth attitude, but does this snippet of a pinch live up to the hype or has it been overblown?
Become better versed in The Hobbit: The Desolation of Smaug here.