Viral campaigns are ace. Usually. Unless you're (and this is me moving away from movies) Ashanti, and set up a website where girls can send über-gory, murderous messages to their exes. Imagine getting a message with your name splattered in blood on a wall?
But the Dawn of the Planet of the Apes marketing team are a far savvier bunch seemingly than the boffins behind Ashanti's botched campaign and have come up with this:
Here's the linked website for the Office of Public Health Awareness.
This is far less immersive, and controversial than Ashanti's faux pas, but effective. It looks realistic and reminds me of the excellent LOST campaigns, including that awesome Oceanic Airlines website ('Taking you places you never imagined') and video - all sadly offline now guys! Also, the live Twitter-esque feed with #SIMIANFLU - this is all very 2013. I particularly like Adam Dahlberg's tweet: 'How am I supposed to stay away from public places to avoid #simianflu ? I am a rail worker. Should I just quit?'
I like Adam's dilemma. Should he quit?! In the face of a global plague wiping out humanity, one Adam Dahlberg is still worrying about the maintenance of mainland train rails. After all, the trains are going to be so busy when the entire human population is wiped out!
A viral marketing success I feel.
Everyone excited for Dawn of the Planet of the Apes?