Disney owns the rights to just about everything you loved when you were a kid. Over the last few years, they have increased their IP cache with their acquisition of Marvel, Star Wars, and even The Muppet franchises. However, they do have their own vault of original content that most of us '80s and '90s kids grew up with. One of these properties is the story of a group of adorable water fowl that goes by the name of Ducktales.
Check out the first teaser for the now Ducktales on Disney XD:
The property was a part of the "Donald Duck Universe", which follows adventures of Donald Duck's extended family and friends. Ducktales specifically follows Donald Duck's nephews, Huey, Dewey, and Louie, who go on adventures with their Grand Uncle, Scrooge McDuck (the pinnacle of wealth) in the fictional land of Duckburg. The show's popularity lead to a full length feature film, and a wildly successful video game. The game was so popular in fact, that it was re-released on next-gen consoles in 2013.
Ducktales only ran for 3 seasons, but it struck a chord with fans - mostly due to its syndication in the early '90s. Young audiences with quickly enamored with the extremely catchy theme song (which has been stuck in my head since I started writing this article). And who can forget Scrooge McDuck diving into his pool of gold coins during the theme song? This visual even found its way into our lexicon, with the term "Scrooge McDucking", which refers to basking in one's own wealth.
Want more '90s nostalgia? Check out these stories from MoviePilot:
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Re-Boot And Rally
Whoever had the idea to bring back Ducktales is a genius. Now don't get me wrong, the idea to reboot a beloved IP is not an original one - we saw this with Voltron on Netflix - but this specific property is one that has stood the test of time. Rather than rebooting the property for a big-screen adaptation - in the vein of Peanuts, Smurfs, Garfield et al — #Disney has opted to relaunch the property on Disney XD, and will introduce the lovable characters to a brand new generation.
The Next Generation
The success of the Ducktales relaunch lies in a new audience. Luckily, most of the people that grew up watching Ducktales are now "adults" (or attempting to be at any rate); and what do adults tend to have when they grow up? The answer to that question is, children (although they also have a ton of student loan debt; but student loans can't watch beloved TV programs, so let's go with kids).
These "adults" are now faced with raising children, which (among many other more important responsibilities) involves selecting the programs that the aforementioned kids watch. So, if I am a parent and my kid wants to watch a cartoon, I would be more inclined to put something on that I am familiar with and something we can both enjoy and bond over. This is the main benefit of the re-launch (pad McQuack) of Ducktales, and why it's likely to be so successful.
Nostalgia Is A Powerful Thing
The big draw for this reboot of Ducktales is #nostalgia. If their is anything we love as consumers, it's remembering the past. We can't get enough of properties that take us back to "simpler times", and remind us of our youth. Speaking as a Millennial, we absolutely love properties from our childhood re-imaged — even if we complain about them later on the internet.
Here's a great example of some solid nostalgia - Check out the old school Ducktales theme, remade with live ducks:
The sheer fact that there are articles being written about a childs cartoon show that is going to air on Disney XD, shows the real potency of nostalgia. Disney is already in the hearts of Millennials - which is why if you need proof, look no further than the staggering opening weekend estimates for Beauty and the Beast. They seem to know which properties evoke emotions from their fan-base, and Ducktales is certainly one of them. Audiences will eat this reboot up, and kindly ask for more - especially a Darkwing Duck reboot!
Ducktales is going to delight the next generation, just as it did the last. This property is perfect for a reboot, and is certainly going to be a hit with a new generation. When this project is successful, we are sure to see a slew of rebooted cartoon series on TV — I'm personally holding out for a Chip 'n Dale: Rescue Rangers reboot! Until then, you can dust off your old VHS copy of DuckTales the Movie: Treasure of the Lost Lamp, and get ready for the reboot when it drops next year! Ducktales is slated for release in 2017, and will air on Disney XD.
Sound Off! Are you excited about the Ducktales reboot on Disney XD? Let it be known in the comments section below!