Dreamworks Animation is a studio known for producing films that inspire the imaginations of millions of young viewers...and a few of us old grumps as well. Now it appears they are working to inspire their audience more directly.
According to indieWire, the studio has partnered with Fuhu Inc. to produce the DreamTab. The DreamTab is a tablet specifically designed to teach kids to be animators. The tablet will come equipped with a program called "Be An Artist," which will instruct young users step-by-step how to draw their favorite characters from Dreamworks Animation films. The tablet will also feature games (the first based around DW's How To Train Your Dragon franchise) as well as allowing kids to stream movies and TV shows.
The DreamTab will be unveiled officially next week in Las Vegas and will be released this spring sporting a $300 price tag.
This is obviously a calculated marketing move by the studio to doubly profit off of their own properties. However, I do think there is a noble aspect to this in that the tablet will actually foster the dreams of burgeoning young artists. I don't know, maybe I'm being a bit naive. I just know that I would have loved to have had something like this when I was a kid and drawing my own terrible comic books.
What do you guys think?