If you're following Pharrell on Twitter, you might have noticed that he tweeted this out on February 12:
What exactly does this mean?
Well, WWF's Earth Hour Blue is a new crowdfunding and crowdsourcing platform focused on the environment and sustainability with the overarching message that individuals can use their real world powers to become a superhero for the planet. It's actually pretty cool.
and recently announced two separate projects that they're supporting on Earth Hour Blue: Peter Parker will be focusing on a project called "A Flame Called Hope" and Gwen Stacy will be working on a project called "Puppy Protectors."
You can watch videos they made for each project here:
It's nice to see Andrew Garfield and Emma Stone doing more with Spider-Man and Gwen Stacy than just entertaining us on the big screen. The kids of Nepal that Andrew Garfield is helping made a video thanking him for his help in bringing clean bio-gas energy and reducing deforestation:
The projects on Earth Hour Blue are all vetted by WWF, one of the world’s largest and most respected conservation organizations. You can read more about the project and how to get involved here.