In a new age where our social environments now extend to the online forum, it's become easier to make your mark in a variety of social spheres. With networking platforms allowing individuals to post to a mass audience in an instant, enticing new fandoms have developed for individuals with similar interests to connect, share and create.
As audiences are keen to express their interest and love of a person, character or fictional series, fan art has begun to dominate in the online realm. An increase in the amount of fan art seen today is due to the easy access to display and market their work. In this environment, niche interests can be explored and experimented with, resulting in the food fan art phenomenon.
The Rise Of Food Fan Art
You may have scrolled past videos of people expertly pouring pancake mix onto a frying pan before flipping it over and revealing a recognizable character; or sharing pictures of deformed chips that look like their favorite actor; or someone carving Shrek into a watermelon. You read me right. Shrek in a watermelon. A Shrekermelon. But what gets people into using food for art and why do it?
For The Kids
One of the quirkiest new trends has people all over the world turning what is a basic necessity into something worth admiring. Take Australian food artist and mother, Laleh Mohmedi, for instance. She encourages her son Jacob to enjoy healthy food by appealing to his love of fictional characters and shares her creations on Instagram for other parents to try.
For The Skill
Or TigerTomato and Dancakes, who post YouTube videos making stunning likenesses of characters or celebrities out of pancake mixture (and gaining up to 4,000,000 views in the process). Clearly we crave watching our favorite characters come to life in a newer, more delicious format!
For The Fandoms
The appeal of creating a piece of food art that resonates with the masses is hard to ignore. If your work gets picked up by influential fandoms it can go viral in minutes. Film critic Marshall Julius is a master of this food art trend, embracing the wide appeal of Star Wars and connecting with its empire of a fandom. Come National Cupcake Week, Julius was quick to pick up on this Star Wars food art.
For The Inspiration
Some fan artists focus on finding inspiration in the most simple of tools (or ingredients in this case). Nadia Luongo uses popular culture as an inspiration for her work and then cleverly ties it all together with simple food items. The result: "Bread Pitt" or "Elvis Pretzel."
Food fan art is something new and exciting that everyone can have a go at, which is why it has become such a phenomenon. It's so accessible and fun to do I even gave it a go myself! Fangirling over comedy trio Aunty Donna, I decided to dedicate the icing of a cake to one of my favorite catchphrases and upload the disastrous results on their Facebook page. I got their attention, but not necessarily for the right reasons...
Food fan art is quickly growing as a creative medium because as long as you have some basic cooking skills and creative flair, it's a art form that's accessible to everyone! You can have a go at creating your own unique food art inspired by something you love with just the ingredients rattling around at the back of your cupboard. Even if you're not looking to garner the attention of a mass audience, it is both personally satisfying (especially come dinner time) and a lot of fun to do. So why not give it a go and turn your breakfast into something more than just a hunger cure?
Now in the realm of the fictional food world, check out some delicious eats that only exist on screen, but that we wish we could eat in real life!
What is the most daring food undertaking you've ever attempted?