ByStephen Patterson, writer at
Verified writer at Movie Pilot. Follow me on twitter: @mr_sjpatterson
Stephen Patterson

Earlier today, HBO tested fans' devotion to Game of Thrones on a whole new level, and it paid off in an immense way! Instead of just revealing the Season 7 premiere date — which is July 16, 2017 — fans had to comment "FIRE" on Facebook Live for more than an hour until a block of ice melted, unveiling the date. You can watch the brilliant marketing stunt below:

Yes, the premium cable service literally asked their fans to watch a block of ice melt on for over an hour. To the uninitiated it sounds like a pretty stupid idea, but it was actually a genius way of rallying the fans' attention; it brought in nearly two million viewers. Yes, that many people tuned in to watch a block of ice melt.

There were a few technical hiccups, and the stream unfortunately cut out on several occasions, but that didn't stop the fans from pledging their allegiance to the Night's Watch. During the unique experience, many viewers took to social media to voice their opinions on HBO's reveal tactic and, as always, the reactions were hilarious. Check out our favorites below:

After months of anticipation, we finally have a release date for Season 7 of Game Of Thrones, and we couldn't be more excited. The war for the Iron Throne will no doubt be mind-blowing. Put the dates in your calendar, the battle is about to commence.

Check out the Game of Thrones Season 7 teaser below:

Game of Thrones returns to HBO on Sunday July 16, 2017.


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