Not many Hollywood movies succeed in performing brutally honest social commentary while also entertaining viewers, but if any film has been able to successfully combine these aspects, it's Get Out. Thanks to the movie's profound honesty about racial discrimination in America, Get Out gave us a chilling experience on the big screen. Jordan Peele's directorial debut has been highly praised since its debut in February, stacking up numerous successes; it boasts a 99% 'fresh' rating on Rotten Tomatoes, had an impressive opening weekend and has being described as a masterpiece by a number of critics and fans. Months later, the film's success doesn't seem to be slowing down, as Get Out has officially become the most profitable film of the year so far.
Small Budget, Big Success.
TheWrap reports that if we take into consideration Get Out's $4.5 million budget (alongside an estimated $30 million marketing budget) with the film's worldwide gross of $252 million, the return of investment percentage comes to 630% - an astoundingly high figure. Get Out is also now the highest grossing debut for a writer-director with an original screenplay, surpassing the previous record set by The Blair Witch Project.
Get Out's budget was comparatively small when you consider blockbusters like Disney's live action Beauty And The Beast, which had a budget of $160 million. Disney's hugely popular remake currently holds the tile of the highest grossing film of the year. To put Get Out's return of investment percentage into perspective, Beauty And The Beast made $1.26 billion worldwide, a significant feat for Disney with a return of investment percentage of 400%.
In many ways, Get Out is following the footsteps of the studio's predecessor's, as the film's budget follows Blumhouse's current business model. The production studio responsible for Get Out is primarily known for producing low-budget #horror films that often become successful franchises in their own right, such as Insidious and The Purge (these films had budgets of $1.5 million and $3 million respectively). Insidious was also the most profitable film of 2011, with its sequels boasting similar achievements in 2015.
Blumhouse Takes It All Home
It's worth noting that the only other film to have come close to Get Out's 630% return of investment percentage is M. Night Shyamalan‘s Split, another relatively low-budget Blumhouse production. M. Night Shyamalan had $9 million to make Split, starring James McAvoy as Kevin. Combined with an estimated $30 million marketing budget against a worldwide gross of $277 million, Split has a return of investment at 610%.
The success of Split and Get Out proves that #Blumhouse's strategy, which primarily consists of low-risk investments in projects that stand out creatively, is the production company's winning formula. It's safe to say that Blumhouse has done exceedingly well in 2017. Their next project, a slasher mystery called Happy Death Day, will be released on October 13 and Blumhouse will surely look to replicate their recent success.
The Christopher B. Landon film will follow a college student reliving the day of her murder until she discovers her killer's identity.
It's highly likely that Get Out will maintain the title of the most profitable film of the year, a deserved feat that goes to show just how popular this film became upon release. If you loved Split and Get Out and can't wait for more Blumhouse, be sure to check out Happy Death Day this October.
Which Blumhouse film is your favorite? Let me know with a comment!