The upcoming, serial killer thriller The Frozen Ground is an interesting situation. By rights, it has all the makings of being an excellent, gripping thriller, and that whole being based on a true story thing is usually a magnet for audiences. And it's cast some heavyweights in the two main roles in and ; despite some highly questionable career choices for each in the past few years, still, we're talking about Oscar winner Cage and the continually underappreciated Cusack. This seems poised to be the film that reminds audiences, oh yeah, these guys are pretty damn good at what they do.
So the decision to only give it a limited theatrical release and ship the rest off to VOD is a curious one, and makes you wonder if there are some inherent flaws with the film that aren't showing up in the trailers, or if studios just aren't entirely certain the combined draw of Cage and Cusack is enough to lure audiences to theaters.
Regardless, the world at large got a new international trailer and the UK a new quad poster for the film, and I see nothing about either that explains why this film isn't generating more buzz:
Granted, that trailer doesn't give away much, so here, have a summary:
Alaskan detective Glenn Flothe (Cage) sets out to end the murderous rampage of Robert Hansen (Cusack), a serial killer who has gone unnoticed for 13 years. As the bodies of street girls start to add up in Anchorage, fear strikes a chord with the public. Risking his life, Detective Flothe goes on a personal manhunt to find the killer before the next body surfaces. When a seventeen year old escapee reveals key information about the case, Flothe is finally able to trail the killer. But will he catch him in time to save the next victim?
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