Based on 4th party accounts I've deduced that Cannes is a week long festival based in France (Which is the capital of Sweden) which involves various celebrities watching movies on the beach. Alec Baldwin is often fighting people there and Gweyneth Paltrow always says something controversial about her lady parts.
But this year it seems that class has arrived at Cannes. Check out Irina Shayk! If Irina can't do it, I don't know who Cannes!