ByMark Newton, writer at
Movie Pilot Associate Editor. Email: [email protected]
Mark Newton

Disney is clearly a movie and television making superpower, and like all superpowers it looks set to keep expanding the scope of its operations.

At the recent UBS Global Media and Communications Conference, Disney CFO Jay Rasulo revealed their future strategy and suggested their Star Wars properties could follow the same model established for Disney's Marvel films and shows. Rasulo explained:

You know obviously when we bought Marvel, and now I think everything I say about Marvel you can take a couple of years down the road and substitute the word Marvel for Lucasfilm. But we really wanted to take this treasure trove of content and deliver it throughout the Disney ecosystem. That was our strategy. Buy this great content, use the existing ecosystem to deliver it all over the world in everything that we do. So of course we started with films. We wanted to build up to Avengers, have a big hit with Avengers, and then draft off of that and then start the same thing with other groups of characters. So that's what we were doing on the studio side. You all know that that strategy has been incredibly successful. But then we started to look at television.

Of course, Disney recently announced they would be making four new television series and one mini-series based on their Marvel characters, so could this mean we'll also see Star Wars shows in the run-up to Star Wars: Episode VII — The Force Awakens? Rasulo continued:

And we started to think more broadly, how can we continue to expand the value of this content in the ecosystem? And an original content deal with Netflix seemed incredibly consistent with their own strategy and very consistent with our strategy. We were ready to look outside of our own networks into a different form of distribution. So we did this deal with Netflix. I think it’s going to lead to great results. It’s a little bit like the Avengers strategy. It does origin series on four different characters who ultimately may well assemble.

If these Marvel Netflix shows prove to be a big success, I can see no reason why Disney wouldn't want to replicate that with the Star Wars universe. However, I'm starting to think Disney might be getting a bit too carried away with their newly acquired toys. Now, I know Disney exists to make money, but someone needs to remind them that sometimes less is more...

What about you? Are you just happy to get as much Star Wars stuff as possible, or do you think there should be a limit? Let us know below.



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