It's safe to say that Justice League is one of the most highly-anticipated films of the year. The upcoming film will see DC's greatest superheroes unite on screen for the first time ever as Batman, Wonder Woman, The Flash, Cyborg and Aquaman (and presumably Superman) team up to battle the great evil known as Steppenwolf.
With less than a month to go before it hits theaters, the official Justice League UK Twitter account has unveiled a brand new poster for the film, featuring the beloved #superheroes in all their colorful glory. Check it out below:
The epic poster once again shines the spotlight on Ezra Miller's Flash, who seems to have emerged as the character many of us are most excited to see on screen. The Scarlet Speedster zooms towards us as he leads the rest of the League members — all of whom are ready for a fight.
While Superman is nowhere to be seen, his absence isn't the most noticeable thing about this particular poster...
From The Shadows Into The Light
The reappearance of the "You Can't Save The World Alone" slogan reminds us of the film's San Diego Comic-Con poster. However, while that Alex Ross-inspired shot also contained that tagline, it was much darker, with each hero broodily peered out from the shadows. In fact, it was much more reminiscent of the tone that the #DCEU is renowned for.
On the other hand, the new poster is strikingly bright, shedding the grim tone of previous promotional material for a much more light-hearted approach. Gone are the broody shadows, and in their place is a colorful assortment of triumphant superheroes who seem to have no issue saving the world.
This drastic change has prompted a mixed response from fans, many of whom aren't really sure what to make of the heroic image.
Is It Wise To Make Such A Drastic Change To The Marketing At This Stage?
With the release of the new poster, it's clear that Warner Bros. is trying to distance itself from the grim tone that the #DCEU has been constantly associated with. And given that Man Of Steel, Batman v. Superman: Dawn Of Justice and Suicide Squad all received overwhelmingly negative reviews (many of which were due to their dark tones), it's really no surprise. Furthermore, the success of their much lighter outing, Wonder Woman, undoubtedly forced them to rethink their marketing strategy.
However, with only a month left before the film's release, it may not be a wise idea to change things this drastically. While some of Justice League's trailers have indeed been more light-hearted than previous films, it still felt like we were watching a preview for a DCEU film.
But this poster looks less like a shot for a DCEU film, and is instead eerily reminiscent of a poster for 1997's critically reviled Batman & Robin.
At the end of the day, despite the critical reception, all of the DCEU films have been box-office hits — which means that there is clearly a large fanbase there. And that fanbase has stuck by the franchise, going to see each movie, knowing full well what to expect.
After all, we know that DC is renowned for their dark stories, which is why so many of us actually enjoyed the grim films. But the sudden change in their marketing campaign risks alienating those loyal fans — who may be hoping to see more of what they loved about the previous films.
While the new Justice League poster is undeniably epic, it's remarkably different to all of the previous promotional material. It's no secret that Warner Bros. is trying to focus more on their superheroes' lighter sides by making a movie that everyone can enjoy. But they should be careful that they don't compromise their own unique identity by doing so.
We all know what DC have to offer, and that has made it incredibly successful in the past. If Justice League loses the DCEU's own unique tone, it may also lose a lot of fans in the process.
Do you think Justice League has lost itself by trying to be too colorful? Let us know in the comments below!