Marvel Studios is known for the high level of secrecy surrounding its projects; it does everything it can to control story leaks and set photos. For the past year, we've assumed Tom Holland is Marvel's biggest spoiler source — our new Peter Parker just can't keep a secret — but boy... were we wrong.
As it turns out the Hulk himself, Mark Ruffalo, is now the king of #MCU spoilers.
The actor stars alongside #ChrisHemsworth in this year's highly-anticipated Thor: Ragnarok, the closing chapter in the God of Thunder's trilogy. Following some press screenings and glowing social media chatter, the film's world premiere was held on October 10.
Being the awesome guy that he is, Ruffalo took his fans on a thorough tour of the red carpet through a live Instagram stream. Everything was going great and fans were having fun watching all of the Marvel craziness go down ... then the film started. Ruffalo got comfortable and sat down to watch the latest chapter in the #MCU, and he forgot one pivotal thing: Shutting off his stream.
Yep, the live Instagram session just kept going, and while there was no footage attached to it, people could hear what was happening in the film. Ruffalo effectively previewed Ragnarok online over a week before the review embargo lifted, and three weeks prior to the film's official release.
Numerous fans took to his Twitter to alert him about the stream:
Yikes. Unfortunately for him, the warnings kept coming in to no avail for a whole 15 minutes. It may not seem like a long period of time for a two-hour movie, but given that it's a Marvel story, mere minutes are enough to get a good amount of information on the plot.
Fortunately, the actor eventually realized his mistake, because the nail-biting stream abruptly came to an end.
Unsurprisingly, The Internet Was Having A Blast With This Accident
As we've seen so many times in the past, social media is like a hungry beast, always on the lookout for things to criticize, make fun of, or be outraged about. This situation was no different, and people around the internet had tons of fun with #MarkRuffalo's mishap:
I don't want to be that guy, but in Ruffalo's defense, the stream only lasted for 15 minutes. Again, it was still a significant amount of time, but certainly not the whole movie.
Now, there were also some followers who were just wishing for Ruffalo to be OK after awakening Marvel's wrath:
I... I can't believe it... Ruffalo just made himself a prime target for #Marvel's infamous "snipers," and I'm not really sure if they'll ever leave him alone. Well, if #TomHolland has been OK far, Ruffalo is probably safe –– as long as nothing like this ever happens agains.
Thor: Ragnarok will land in theaters on November 3, 2017. But if you're eager to get a taste of the film (and you didn't spoil it for yourself on Instagram), take a look at this exciting clip:
What was your favorite reaction to Mark Ruffalo's mishap? Let me know in the comments!