Warning: Spoilers ahead for Rogue One: A Star Wars Story.
Now that the latest chapter of the Star Wars universe has been unleashed on the world, fans can't help but pick the movie apart for Easter eggs, references, and even ties to the universe at large. One of the most conversation-sparking elements, however, is how much footage from the trailers actually isn't used in the final film.
While theorized to be a result of the much-publicized re-shoots that took place over the summer, according to an interview with director Gareth Edwards on the Empire Film Podcast, it seems like that wasn't actually the case. Rather, it was just a case of clever advertising.
"There was a bit of a process to refining the third act in terms of the specific shots and moments and certain things just fell away. What happened was marketing loved those shots and said, 'Oh, we've got to use that.' And you say, 'Well, it's not in the movie,' and they said 'It's okay. It's what marketing does, we just use the best of whatever you've done.' Towards the end you go, I know that's not in the film but the spirit of it is in the film."
That statement is said in direct reference to that awesome shot of Jyn staring down a TIE fighter during the climactic battle on Scarif, but it's only one of a bunch of shots and pieces of dialogue that never appeared in the final product (see also: "I rebel" and Jyn in that Imperial hallway with the lights flickering on).
Rogue One also featured an ending that shocked those expecting a rather typical Disney affair.
The entire Rogue One crew bites the dust. Every single one of them. Extracting the Death Star plans quickly becomes a suicide mission. Thankfully, this at least spared us from more theories about Jyn and Cassian being Rey's parents.
Edwards touched on the development of the ending as well:
"It's a great Disney tradition isn't it, for every single character to die! [laughs] The very first version they didn't [in the screenplay]. It was just assumed by us that we couldn't do that. That they're not going to let us do that. So let's try and figure out how this ends where that doesn't happen. And then everyone read that and there was just this feeling like, 'They've got to die, right?' Everyone was like 'Yeah, but can we?'
We thought we weren't going to be allowed to but Kathy [Kennedy] and everyone at Disney were like 'Yeah, it makes sense. I guess they have to because they're not in 'A New Hope.' From that point on we had the license. I kept waiting for someone to go, 'You know what? Can we just film an extra scene where we see Jyn and Cassian and they're okay and they're on another planet' but no one ever came. No one ever gave us that note and so we got to do it."
Between the excellent marketing for the movie and the word-of-mouth about how it totally does the unexpected by delivering a real war film set within the Star Wars universe, Rogue One delivered big time at the box office. Whether or not you claim that the trailers could be considered false advertising is another story — I'd say it was just smart.