ByAlisha Grauso, writer at
Editor-at-large here at Movie Pilot. Nerd out with me on Twitter, comrades: @alishagrauso
Alisha Grauso

Moviepilot's Creative team were given free reign to come up with exciting ways to share their anticipation for Teenage Mutant Ninja Turtles with Moviepilot users and fans across the web. They had just 48 hours to knock themselves out by creating interactive, shareable content that would engage users, start conversations and promote virality. Below are the fruits of their labors, including custom videos, interactive theme pages hosting quote generators and fan castings, original GIFs, Facebook-specific content, listicles and more.

Teenage Mutant Ninja Turtles Video:

With the below recap video, learn everything you need to know about the Teenage Mutant Ninja Turtles in just 2 minutes.


Teenage Mutant Ninja Turtles "Fan Casting" Bracket:

While the Teenage Mutant Ninja Turtles movie has already been cast, users can still vote for their choice of the toughest Ninja Turtle character in a bracket format that keeps our users coming back to vote every day.

Clicking on each of the names gives our users a summary of the character's background and skills.

Here's what the landing page would look like:

Once you vote, you'll be taken to this page:

Quote-O-Meter Page

Get all the most bodacious Teenage Mutant Ninja Turtles solutions in our radical Quote-O-Meter.

Here's what the landing page would look like:

Here's what it looks like once you've entered your problem:

You can then share your result on Facebook, which looks like this:

GIF Content

We've also set up a selection of original GIFs around Moviepilot that will direct readers to The Teenage Mutant Ninja Turtles trailer and news page.

And here are some more GIFs:

The Teenage Mutant Ninja Turtles Facebook Takeover:

We let the Teenage Mutant Ninja Turtles take over our Superheroes Facebook page, which has over 1.4 million Likes. With a custom cover photo and profile picture, our users are reminded of TMNT each time they come to our page or see our stories in their Newsfeed.

Creative Content, Listicles & Editorials

Our team created a variety of listicles and editorials about all things related to Teenage Mutant Ninja Turtles.

Why Megan Fox is the Perfect April O'Neil

10 Bodacious Things That Prove America Is Ready For TMNT


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