Netflix and DreamWorks are teaming up. Apparently the deal between the streaming service provider and the animation studio is not only going to be beneficial for the companies, but also for their key audience: the children.
As Usatoday reports, the deal with Dreamworks Animation means more original programming for the children on Netflix. The first result of the agreement is going to be Turbo F.A.S.T. The 26-episode series based on the animation feature about the fastest adrenalin fuelled snail in the world, Turbo, will be released December 24. This way Netflix is going to provide its first original show for their 39 million worldwide subscribers to watch on Christmas Eve.
Chief content officer Ted Sarandos said that the children audience "is incredibly strategic" to them, since the 30 kids' series streamed exclusively by the network each draw more than 2 million viewers.
Accordingly, DreamWorks Animation chief said:
Family viewing on Netflix platform is a gigantic part of the value, and driving continued customer growth for them.
Netflix has decided to focus on original kids shows, instead of licensing "reruns" from TV networks after their first break-through with Mako Mermaids, a spin-off of an Australian series. Now it is planning to take another huge step towards original programming and complete at least four more shows by 2015, based on Dreamworks or newly acquired Classic Media library characters like Underdog, Lassie and Rocky and Bullwinkle.
There is always an increased user activity on Netflix around the holidays, so episodes will be scheduled accordingly.
So it seems Netflix is trying to help us survive the holidays with some fun-filled family time. Are you up for their first original kids show?