When Netflix first came to life in 1997, many turned their noses up at the clunky service that offered C-list movies to stream. 19 years later, the streaming service has surpassed all the big networks, buried Blockbuster and all other rental services, not too mention lured the masses away from over-priced movie theaters. Today, fewer and fewer people are signing up for cable subscriptions and the rising Cinema prices unfortunately means that there are more tumbleweeds at the multiplex than there are people.
Check out the trailer for Netflix's latest, big release, The Crown:
It would appear that the sun has been shining bright on the hallowed streaming service, but all is not well in the #Netflix kingdom. #Amazon and #HBO are breathing down Netflix's neck with a host of competitive programming on their own streaming sites. Shots have been fired and the streaming wars have begun and, with each service providing quality content, the battlefield looks a little less like a monopoly.
Using stats courtesy of Streaming Observer — we're going to take a look at the different streaming services and discuss how secure Netflix's reign actually is.
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Netflix Still Reigns Supreme When It Comes To 'Certified Fresh' Films
Is there anything more frustrating then having friends over to watch a movie only to struggle to choose a film, scrolling up and down the bottom of Netflix's barrel? Although it may seem like there's nothing to watch on Netflix, despite having approximately 6,949 films available, the streaming giant is still leading the way when it comes to quantity.
Most people turn to IMDb and Rotten Tomatoes to figure out whether the movies they might watch are worthwhile, and if a movie or a show earns huge approval from Rotten Tomatoes (over 75%), it gets a 'Certified Fresh' endorsement. Films and shows with that seal of guaranteed excellence are on the rise on Netflix but Amazon Prime is slowly gaining ground — as you can see in the chart below:
Breaking Down The Stats
Amazon Prime is sneaking up on the red giant with just 121 less 'Certified Fresh' titles, but it also boasts a movie library four times as big as Netflix's. HBO Now on the other hand has a long way to go before it can compete with the frontrunner's catalogue of quality flicks with roughly one seventh of the 'Fresh' films available.
Netflix should refrain from tooting their own horns just yet though, as further research reveals that out of the thousands of 'Fresh' films, Netflix still only hosts a mere 15%. However, that's still 5% more than Amazon Prime and 13% more than the newcomer, HBO Now. When it comes to movie catalogues, there is a clear winner but these streaming giants are also battling it out in the realm of original content, where the power-struggle is a bit more balanced.
The 'Original Content' War Is Fierce
2016 may not have been a great year for Earth but it certainly was a great year for Netflix. Shows like Stranger Things, #LukeCage, House of Cards and the return of The Gilmore Girls dominate critics 'best of' lists and Award shows. It's Netflix's original content that fuel the unstoppable locomotive. The company have bet big and taken risks on shows like #StrangerThings and #JessicaJones, but those risks have paid off big and earned them the capital to attract big names like Kevin Spacey to their roster.
Check out how Netflix produced the amazing VFX on Stranger Things:
HBO launched its streaming service, HBO Now, in 2014 to try and spoil Netflix's party. The service not only offers an enormous amount of A-list and B-list films but also access to HBO's entire catalogue of groundbreaking shows such as The Sopranos, The Wire, #GameofThrones and #Westworld, to name a few. And Amazon have fought back with shows like Transparent and big projects for 2017 including a David O. Russell/ Robert De Niro collaboration that will be the most expensive TV show ever made.
Check out the trailer for HBO's astounding Westworld:
The Future Of Streaming Wars
The revolution will not be televised — because it will most likely be available on a streaming service instead. It seems that more networks may launch streaming services in the near future, with CBS teaming up with YouTube and NBC universal launching their Reality TV streaming service next year. After looking down on Netflix for so long, it looks as though the big broadcasters are rushing to join the streaming world, but they will have a lot of catching up to do to challenge the red giant.
What do you think Netflix has to do in order to stay ahead of the game?