Season 1 of Stranger Things became a pop culture phenomenon, so waiting a whole year to get another round of adventures in the town of Hawkins has been quite the challenge. Fortunately for us impatient geeks, Netflix made our wait worthwhile with a fun marketing campaign.
Now, the streaming giant decided to step things up by putting a cleverly-placed Easter Egg on its site for eagle-eyed viewers to uncover, and in true Stranger Things fashion, it's quite creepy.
Are You Ready To Visit The Upside Version Of Netflix?
A Reddit user by the name of schrute––farms, revealed that, if you go to the Stranger Things Netflix page, there will be a glowing red hole next to the show's info. Click on it, and you'll be taken to an Upside Down version of the website. The site turns completely dark, and your cursor functions as a lamp. Here's how everything's supposed to look:
That imagery is creepy enough, but the atmosphere is made even scarier by a slow heartbeat that plays while you make your way through the world. The streaming site isn't operable in this state. You can't click on anything, so don't expect to watch a twisted version of Unbreakable Kimmy Schmidt or Fuller House when you activate the #EasterEgg.
But hold on, people, because the surprise gets even better. If you explore the site long enough (for about a minute), the aforementioned heartbeat starts to accelerate until you're treated to a jump scare, as (spoiler alert) a demagorgon pops out with its mouth open, screaming. Thankfully, the site goes back to normal before the creature can eat you.
If you're like me and jump scares aren't really your thing, the demagorgon isn't too scary or loud, so you should be OK. This promotion reminds a lot of old DVD Easter Eggs, where you could wander off from the main menu listing and find a hidden symbol you click on to reveal cool special features.
There's Another Way To Enter The Upside Down: Spotify
Like I said, #Netflix has been pulling out all the stops to promote Stranger Things, and its efforts led to an interesting partnership with #Spotify. The show's soundtrack is currently available to purchase on the site, and enjoying the music leads to a surprise: Another trip to the Upside Down.
To trigger this Easter Egg, you need to open Spotify (either through the app or a web browser) and listen to any song from either the Stranger Things Season 1 or Season 2 soundtrack. From there, wait a few seconds and you'll be taken to the Upside Down. If you feel like the place is just too creepy for you, all you have to do is use your mouse, and you'll go right back into the real world.
Admittedly, this hidden feature isn't as scary as Netflix's, but it's still awesome. So, if you'll excuse me, I'm going to get more immersed in the show's lore with these features before binging Stranger Things Season 2.
What do you think about these clever Stranger Things Easter Eggs? Do you prefer the normal Netflix or are you more comfortable in its Upside Down version? Let me know in the comments!
[Source: The Verge]