The Andrés Muschietti-directed adaptation of Stephen King’s IT is one of the most anticipated films of the year, and the hype keeps building. The first trailer for IT set a record for most views within the first 24 hours, and fans have been dying to get their hands on more footage — especially any that features Bill Skarsgard’s #Pennywise.
The second trailer for IT dominated social media when released during the MTV Video Music Awards, and the third trailer had everyone buzzing when released at San Diego Comic-Con. With September approaching quickly, IT has started dropping some TV spots, which surprisingly, contain brand-new footage.
New TV Spot For IT
The TV spot opens on footage of Eddie Kaspbrak (Jack Dylan Grazer) walking down the street; he comes across a terrifying, disheveled house. The footage then plays Pennywise’s voice from the third trailer (where he is talking to Georgie from the sewer), before cutting to the creepy visual of Pennywise holding the inverted red balloon pyramid.
We then get new clips of the kids exploring the scary house, cut with footage of what appears to be Pennywise chasing them through some sort of shelving units. More quick camera cuts show a door with several demonic hands protruding from all sides, and then the money shot: a full-frontal of Pennywise himself. The TV spot ends with shots of Richie Tozier (Finn Wolfhard) exploring a decrepit house, when out of nowhere, Pennywise comes flying out at the camera in all his glory.
The new TV spot is fantastic, and it's great that they focused a lot on the villain of the film. Through all the trailers and clips, we have seen bits and pieces of the narrative, but this spot is trying to sell audiences on the fear that Pennywise evokes.
IT is certainly on pace to be one of the best horror films of the year, and looks terrifying. If you’re scared of clowns, you might want to avoid the film, but if you aren’t, you probably will be after IT hits theaters on September 8, 2017.
Sound off! What do you think of the new TV spot for IT? Let your voice be heard in the comments section below.