If you've seen Thor: The Dark World in theaters (and I'm guessing you have; all the cool kids are doing it), you might have noticed that the traditional comic book page-flipping intro for Marvel has been changed up a bit, with a redesigned intro and logo, as well as a snazzy new fanfare to accompany it.
Now that Marvel is no longer relying on Paramount Studios to distribute their films, instead being an entirely independent studio under the larger Disney umbrella, they decided to redesign their intro to one befitting a studio that has become such a powerhouse in the movie industry.
, the almighty wizard at Marvel's helm, recently dished to Marvel.com about the decision to change the logo and the process behind the design.
We designed the very first Marvel logo for the first Spider-Man film. We've used that logo for eleven years, and with 'Thor: The Dark World,' it felt like a good time to update it because this is the very first film that only has the Marvel logo in front of it. You look back at the other films, and they've also featured our studio partners' or distribution partners' logos. But now that we are our own entity within the Walt Disney Company, it is only the Marvel logo in front of the movies. So that felt like the time to update it and have something that is more substantial as a standalone logo in front of our features.
That's not to say they completely wanted to break from tradition, however:
The key was, we really loved that old flip logo. We didn't want to re-invent the wheel, but we wanted it to feel bigger, to feel more substantial, which is why it starts with the flip, but suddenly it's more dimensional as we go through the lettering and it reveals itself with the metallic sheen before settling into the white-on-red, well known Marvel logo, with the added flourish of the arrival and the announcement of the Studios at the bottom of the word Marvel.
And how about that epic, swelling fanfare that heralds the logo? Marvel worked with Brian Tyler, the composer behind both the Iron Man 3 and beautiful Thor: The Dark World soundtracks, to create something that would become as iconic as its characters:
My favorite part of it is, like all great studio logos, you need a fanfare, and we’d never had that before. We sometimes started the score of the movie, sometimes just had sound effects over it, sometimes had a song over it that leads into the beginning of the movie. So this is the first time that we have an actual, wonderful fanfare to accompany our logo. We turned to Brian Tyler to compose it for us, who this year has done two movies for us and two of what I believe to be two of the best scores in any Marvel Studios film, for 'Iron Man 3' and 'Thor: The Dark World.' So he thankfully was willing to and happy to create a spectacular standalone fanfare for us.
If you saw the second Thor film, did you notice the new intro? No worries, if not. It was also featured on this week's Agents of S.H.I.E.L.D., and will open the series from now on.