Trailers may be designed to trick audiences into parting with their cold, hard cash, but nothing compares to that thrill of seeing the best two minutes of a movie jam-packed into the world's most exciting montage.
While the final release rarely matches up to the hype generated by the trailers before, we shall remain eternally optimistic regardless, sitting here wide-eyed and hopeful as we count down some of the most exciting films set for release over the next year.
Magical hammers, dark towers and evil clowns are just some of the treats that await you in your local multiplex over the next 12 months, so stay ahead of the pack with a definitive list of the films that we hope to see appear in the best movies of 2017 lists come next December.
Director: Patty Jenkins
Release Date: June 2
Why We're Excited: There's a lot of pressure on #WonderWoman to succeed, as the Amazonian Princess will play a huge role in the future of the DCEU and female-led superhero movies in general. Luckily, if anyone can pull this off, it's #GalGadot, who embodies Diana better than anyone could dare hope for.
Director: Jon Watts
Release Date: July 7
Director: Christopher Nolan
Release Date: July 21
Why We're Excited: After travelling to the depths of space and the world of dreams, Christopher Nolan is trying his hand at the Hollywood war epic. If the trailer's anything to go by, then #Dunkirk could be one of the director's best yet.
The Dark Tower
Director: Nikolaj Arcel
Release Date: July 28
Why We're Excited: The Dark Tower is the most epic story ever told by Stephen King. The master of suspense veers into the realm of fantasy here, as Idris Elba faces off against Matthew McConaughey on a journey that spans multiple worlds.
Director: Andrés Muschietti
Release Date: September 8
Why We're Excited: Horror remakes are a dime a dozen these days, but Stephen King's original #IT holds a special place in the hearts of fans, so let's hope Pennywise's return to the big screen floats instead of sinks.
Blade Runner 2049
Director: Denis Villeneuve
Release Date: October 6
Why We're Excited: Those hoping to finally discover whether Deckard's a replicant or not have plenty to look forward to from this visually stunning sequel to #BladeRunner, which sees the return of #HarrisonFord alongside franchise newcomer #RyanGosling.
Kingsman: The Golden Circle
Director: Matthew Vaughn
Release Date: 6 October
Why We're Excited: The first #Kingsman movie proved to be a welcome addition to the often-stale action genre, so we couldn't be more excited for this sequel. The Golden Circle will see the original cast team up with their American counterparts in an adventure that's guaranteed to be equally thrilling, and ever so slightly naughty too.
Insidious: Chapter 4
Director: Adam Robitel
Release Date: October 20
Why We're Excited: Even #horror fans underestimate the #Insidious series at times, despite it slowly becoming one of the most consistent scare-athons in recent history. Now that horror legend Lin Shaye is helming Chapter 4, there's no excuse to miss this one around Halloween time.
Director: Taika Waititi
Release Date: November 3
Why We're Excited: Touted as a Hulk/Thor buddy movie, #ThorRagnarok will incorporate elements of the popular Wold War Hulk storyline into a space-bound sequel that will end Chris Hemsworth's Thor trilogy before Avengers: Infinity War kicks off in 2018.
Director: Zack Snyder
Release Date: November 17
Why We're Excited: The #DCEU has been somewhat divisive up until now, but the larger-than-life ensemble of #JusticeLeague could turn things around for Warner Bros.. With the likes of Jason Momoa's #Aquaman and Ezra Miller's Flash entering the fold, Justice League is sure to be packed with laughs and action aplenty.
Director: Lee Unkrich
Release Date: November 22
Why We're Excited: Despite moving forward with various sequels and prequels in recent years, the animation powerhouse that is #Pixar continues to break new ground with original films such as #Coco, which is inspired by Mexico's Day of the Dead.
Star Wars Episode VIII: The Last Jedi
Director: Rian Johnson
Release Date: December 15
Why We're Excited: While little is known yet about the sequel to #TheForceAwakens, we're looking forward to seeing most of the cast return for another #StarWars adventure. Hopefully, the latest Star Wars instalment will answer the questions that lingered long after The Force Awakens' credits rolled, including: Who is Snoke? Just how is Rey linked to Luke Skywalker? And, perhaps most importantly: why is the Jedi order coming to an end?
Jumanji: Welcome to the Jungle
Director: Jake Kasdan
Release Date: December 22
Why We're Excited: Few films from the '90s are remembered as fondly as the board game movie #Jumanji, which is set to return in 2017 with a spiritual sequel that stars The Rock and Kevin Hart in brand-new roles.
While there's a significant chance that some of the films on this list may turn out to be disappointments, we remain optimistic. Also, we're already confident that 2017 will be infinitely better than 2016, a year which brought us more turkeys than a thousand Costco's at Thanksgiving.
Which film are you looking forward to seeing most in 2017? Let us know in the comments.