ByMark Newton, writer at Creators.co
Movie Pilot Associate Editor. Email: [email protected]
Mark Newton

Oh jeez... I need to take a moment before I start writing this article. It's kind of sapped all of my faith in the movie industry... Okay, I think I'm ready. So yeah, apparently they're going to make a movie based on the medieval themed 'dinner and tournament' theater, Medieval Times. Yep, that's right. We're doomed.

For those of you who do not know, Medieval Times is a dinner and entertainment venue in which a cast of over 75 actors and 30 horses joust and fight for your pleasure while you munch down on some 'Medieval themed' nosh. There are 9 locations across North America, with most of them being housed in a replica 11th-century Spanish castle.

According to Deadline, production companies Benderspink and Broken Road are hoping to turn the branded US-wide novelty family restaurant into some kind of feature film property. Currently, they're putting together a package which will allow them to shop for studios.

I know what you're thinking: Why? Just why?! Well, it's probably got something to do with the 53 million visitors that have been to Medieval Times since the chain opened 30 years ago. Medieval Times also gained some serious recognition by popping up in movies such as The Cable Guy and Garden State. I guess some movie business brain just figured out that Medieval Times (the restaurant) actually has higher audience recognition levels than the real 'medieval times' (y'know, the European historical period spanning roughly 10 centuries).

In recent years, we've seen more and more strange and unexpected movie properties popping up. Last year it was board games which underwent the treatment, with the likes of Battleship, and now, Hungry Hungry Hippos making it to the big screen. It seems restaurants are up next. Of course, no movie executive really thinks you want to see a movie about a jousting restaurant, but there's a belief in Hollywood that you won't be interested in any movie unless it has some kind of big name attached, be it a franchise, a star, a recognizable name or, it seems, a restaurant.

I mean, where does this end? Can we expect more restaurant themed movies? How about Return of the Burger King, or Subway of the Dragon? Perhaps we'll even see a Jack In The Box And The Giant Slayer in a few months?

What do you think? Is this just a fun idea for a movie, or should Hollywood stop assuming you won't see anything without some kind of branding attached? Get debating below.

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