ByAlisha Grauso, writer at
Editor-at-large here at Movie Pilot. Nerd out with me on Twitter, comrades: @alishagrauso
Alisha Grauso

Man. Warner Bros. is seriously banging the drum hard for the marketing blitz in the lead-up to 's Pacific Rim. Recently, they've switched from the straightforward releases of stills and trailers, and instead have gotten into the viral marketing game. Yesterday, we saw our first recruiting poster for fictional Pan Pacific Defense Corps.

Today brings us a new one, this time focused not on the soldiers and pilots, but engineers who will build the Jaegers:

Very cool. I'm digging the Art Deco vibe of that one.

What do you guys think of Pacific Rim's marketing campaign so far? The movie hits theaters on July 12th, so it looks like we still have a few months until we get to see giant robots smashing giant sea creatures, and vice versa.



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