It seems car dealerships are the latest group to capitalize on the tragic death of Fast & Furious star Paul Walker.
According to Yahoo's Motoramic, a German car seller has posted a listing selling Walker's iconic blue Nissan Skyline GT-R with which he raced Vin Diesel's character in the fourth movie in the Fast & Furious franchise.
Now, it might seem rather insensitive to start flogging off Walker mementos in the wake of his death, but the real gut-punch comes from the fact the car's asking price has been jacked up by more than 300% since he died.
The GT-R, which is technically illegal under US Law (due to federal auto safety and emissions rules), has been available to buy for sometime. However, although it was originally valued at a modest $413,000, it is now sporting a price tag of $1.4 million.
Although it might make financial sense to capitalize on the focus surrounding Walker's death, it does make you wonder at what point did things like morality and common human decency go out the window? Instead of seeing a tragic event to be mourned, this dealer (and countless other companies) only see dollar signs and the opportunity to turn people's grief into cold, hard cash and upward profit projections. What's even worse is that they often use the language of anguish and grief to achieve this.
And, of course, you know at the end of the month, when these companies look back at their earnings, they'll applaud and congratulate themselves on how effectively they made money out of a beloved celebrity dying a horrible and tragically premature death.
Nothing is sacred anymore.
What do you think? Are you sickened by how Paul Walker's death is being exploited?