ByJenika Enoch, writer at
I love movies, music, and art. I'm a certified graphic designer and love to be creative as much as humanly possible. @icemyeyes
Jenika Enoch

Following the path of other high-profile actresses moving into behind-the-scenes roles in Hollywood, has made an impressive move by forming her own production company. Partnering with tech veteran Kerry Tucker, Witherspoon has formed her own digital media company called Hello Sunshine, partnered with AT&T.

According to a press release, Hello Sunshine will focus on female-driven content ranging from daily social media stories to digital shorts to TV shows and films. The plan is to launch by 2018 and air content via platforms such as Instagram, Snapchat and Twitter.

Hello Sunshine will also integrate with Witherspoon's existing production company, Pacific Standard. She had this to say about this new venture with Hello Sunshine:

"I’m thrilled to be partnering with Peter Chernin and AT&T on this exciting new company. My lifelong passion has been to tell women’s stories with authenticity and humor. This partnership will allow me to reach a greater audience that is eager for more female-driven content."

Why Are Female Run Production Companies So Important?

[Credit: Columbia Records]
[Credit: Columbia Records]

This move by Witherspoon is rather exciting and we can look at why it's so important from a couple of different angles. We've been seeing somewhat of a surge in female-driven companies in Hollywood. This surge couldn't be coming at a better time seeing that gender equality in digital media (and just about everywhere else) is being talked about more and more.

With Witherspoon forging yet another company, she joins several other high-profile Hollywood actresses with their own ventures into production and directing such as Angelina Jolie, Jessica Chastain, Natalie Portman, Charlize Theron and .

Robbie's production company, LuckyChap Entertainment, immediately came into play after her involvement with the DCEU installment, . Warner Bros. signed her for a first-look deal, and four of her upcoming films (Terminal, Bad Monkeys, I, Tonya and Gotham City Sirens) will be released under the LuckyChap name. Not to mention she is producing the films as well. That is a really big deal, guys.

It's worth recognizing that these companies being formed by women are rising in success and credibility, and with that comes changes in the style of how content is being produced and delivered. Female characters are becoming heroines and not damsels; they are smart and in control instead of just chasing after male characters, and longstanding stereotypes are slowly being diminished and replaced with independence and high intelligence.

Add in the success of the female-driven (and directed) film Wonder Woman, and Marvel Studios partnering with Cate Blanchett for the fifth all-female STEM contest, and we see some serious girl power continuing to rise in Hollywood.

I hope that we continue to see actresses in Hollywood continue to pave a path for other up-and-coming women in the entertainment industry and that it continues to change the narrative in Hollywood.

Do you like that more women in Hollywood are moving into production and directing? Let us know in the comments!

[Source: Variety]


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