Sure, they're milking this franchise to death, but you didn't really think that the guys behind Paranormal Activity would just sit back and relay the same old marketing material, did you?
Ever since horror movies like You're Next decided to scare the crap out of us with their promotion - one small viral step at a time - the horror movie marketing game seems to have stepped up a notch, with Paranormal Activity: The Marked Ones following suit and encouraging us fans to take part in a scavenger hunt for movie tickets!
Registration is now open on the movie's official website and you can check out loads of city-specific clues over on their Twitter page. Best of luck to anyone who's ready to hunt...just make sure you remain the hunter.
Here's the trailer for the movie, just in case you missed it:
Paranormal Activity: The Marked Ones hits cinemas January 3, 2014. Will you be queuing up for your yearly dose of paranormal terror?