Sometimes improvisation offers the best results, and one special Spider-Man: Homecoming poster is great proof of that. The movie put a new spin on Peter Parker's backstory and pretty much every fan out there responded well to it. However, after six movies with the wall-crawler, Marvel Studios had to sell the film as a different experience to general audiences. For that, a clever marketing campaign was needed, and Marvel delivered.
The promotional material was brilliantly handled. It was clever, bordering on hilarious at times, and it conveyed the fun nature of a movie about a teenage Spidey. One standout from said marketing efforts was this poster, showing #Spidey chilling in front of Avengers Tower while listening to music:
#Marvel doesn't have the greatest track records when it comes to posters, but this one-sheet was pretty well received around the fan community due to its laid back approach to Spidey and its subtle tie-in to the larger Marvel Cinematic Universe. Its popularity even went outside the #MCU, evident by Ryan Reynolds' parody of it for his first official look at Deadpool 2. Making the poster even more delightful, we've recently learned of a funny backstory attached to it.
A Great Backstory For An Awesome Poster
Yep. Instagram user therealspideyman posted an interview of #TomHolland and his co-star Laura Harrier during a press event for Spider-Man: Homecoming in Mexico City.
In the interview, Holland revealed that he never consciously participated in the making of the one-sheet. Instead, Spidey's pose was just the result of a tiring work day that inspired him to take a much-needed nap:
"An interesting story about that poster is that is actually me asleep. That's not part of the movie, that’s me in-between takes, asleep. We were shooting this scene and I was just really tired that day, and I was just asleep on the floor, and the photographer took a picture. So when they made that the poster, I was like ‘What! What the hell, guys!'"
Not cool, Mr. Photographer, not cool. Spidey spends his days (and a large part of his nights) saving people from criminals. Couldn't you have given the guy five minutes of sleep? Jeez. On a side note, now I won't be able to look at the poster without thinking that since Pete's asleep, anyone could come up to him, yank off his mask, and take a picture of his face.
Jokes aside, like I said, this is a great reminder of the fact that sometimes great things aren't planned. I don't know about you, but now I'm dying to know whether the other posters have a similar hilarious backstory.