How do you make a trailer which sells the movie it's advertising without giving away the entire plot?
#Marvel's Guardians Of The Galaxy Vol. 2 trailers have avoided major plot spoilers by focusing almost completely on the jokes. The new Justice League trailer doesn't feature the movie's villain, Steppenwolf, at all. And the trailers for Suicide Squad, as you probably recall, cheekily advertised an entirely different movie to the one DC had actually made.
Yup, staying on top of your trailer game can be tough — and it seems the new Spider-Man: Homecoming trailer hasn't quite managed to find the balance. Sure, it's a solid enough trailer on its own merits, but it also appears to give away the entire plot of the film, to the point that it's now possible to predict exactly what happens, when, and how it's all resolved.
Frustratingly, it also reveals a massive amount about Iron Man's role, which arguably is something that could and should have been kept under wraps. Before we continue, check out the new #SpiderManHomecoming trailer below. (Spoilers within!)
So what exactly does the trailer reveal about Iron Man's participation?
We knew already that the mentor role Tony Stark had played toward Tom Holland's Peter Parker would be developed in Homecoming. But what we didn't need to be given a preview of was the huge action set piece in which an act of vigilantism turns into chaos when Michael Keaton's Vulture shows up and splits a ferry in half.
The resulting wreck is too much for Spider-Man (who, lest we forget, is a kid who's been doing this for a couple of years max) to handle, and it falls to Tony, suited up as Iron Man, to save the day. That results in Spider-Man learning the hard way that he's still an amateur at this, seemingly having his Stark Industries tech suit revoked by Tony.
All of the above would've been massively more impactful being seen for the first time in the theater on opening night. Now, stripped of its shock factor, it's just a mundane plot point. Iron Man arriving out of nowhere to save hundreds of lives has all the makings of an all-time classic MCU moment, but did we really need it teased beforehand?
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As if that wasn't too much already, the trailer then goes on to reveal the film's big, climactic action set piece, in which Spidey (now forced to fight in his regular, pre-Stark suit, making the whole pursuit way more perilous) and the Vulture do battle on board an airborn jet. It's not much of a stretch to imagine that that's what wins Peter his stripes back in the eyes of Tony Stark right at Homecoming's end.
It's part of a wider trend of revealing so much that every act of the film can be logically pieced together (the Batman v Superman Doomsday trailer was guilty of the same). Sure, there are still major elements of Homecoming we haven't seen much of in either trailer — Shocker and Flash Thompson, plus the characters played by Zendaya and Donald Glover — so, as it stands, it's not like the film will be totally surprise-free. But it's hard not to feel like this trailer just blew its load horribly early, and that's never fun.
Spider-Man: Homecoming hits theaters July 7, and there'll probably be one more trailer before then. You might want to skip it.
Would you rather not have had Iron Man's heroics spoiled in this trailer, or does the spoilerdump just add to your hype?