Rogue One: A Star Wars Story has officially been released, and it has been a huge success for Disney and Lucasfilm. The film grossed just under $300 million worldwide on its opening weekend, garnering rave reviews from both critics and fans alike. Everyone seems to be caught up in Star Wars fever, and cannot wait for the next film in the franchise, Star Wars Episode VIII.
Fans have recently began speculating about when we would be seeing the first trailer from Episode VIII, and it seems that it is farther away than some would like. Daisy Ridley recently hinted in an interview that we wouldn't be getting a trailer for a few months, and it seems that she was spot-on with her information. Lucasfilm president, Kathleen Kennedy, recently confirmed Ridley's comments stating that the Episode VIII trailer will drop in the spring of 2017 - which coincides with Star Wars Celebration.
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Why The Wait?
Disney/Lucasfilm have done a good job maintaining secrecy regarding the film - they haven't even released the official title yet. The film is a year away, but seeing as it is the follow up to one of the most successful films of all time, Star Wars Episode VII: The Force Awakens, fans thought they would be given some sort of information by now. So, why such the long wait?
Kathleen Kennedy was recently asked about when the trailer would debut at the Rogue One premier, and she had this to say:
“We’re giving [Rogue One] a little bit of breathing room, and then probably heading into spring, you’ll start to see things.”
This makes total sense, seeing as #RogueOne was a big risk for Disney/Lucasfilm. It was the first stand alone Star Wars film ever and nobody knew how audiences would react to it. Their risk was rewarded, and as Kathleen Kennedy said, they don't want to step on the toes of Rogue One. Any news regarding Episode VII would certainly steal Rogue One's thunder, and take away from the hype train surrounding the film.
Where Will The Trailer Premiere?
With the information that Kathleen Kennedy provided, it makes sense that the the trailer for Episode VIII would premiere at Star Wars Celebration, the yearly event that brings together fans from all over the world and share in their love for all that is Star Wars. Celebration begins on April 13th, which coincides with a spring release date for the trailer.
If the trailer didn't premiere at Celebration, It could also pop-up in front of a big Disney tent-pole film, such as the highly anticipated live action Beauty and the Beast, which has a March release date. However, this is less likely, given you can watch any trailer online, going to the theater to see one attached to a film is not really an incentive anymore as it was in the past.
As fans, sometimes we are spoiled with how much content we get regarding our favorite properties. When it comes to Star Wars Episode VIII, we are going to have to remain patient, and the trailer will drop exactly when we are supposed to see it. If you are having trouble being patient repeat this mantra: "I am one with the force, the force is with me", or go see Rogue One: A Star Wars Story in theaters now!
Do you think Disney/Lucasfilm should wait until spring to drop the Episode VIII trailer?