While the recent release of Fox's Logan gave everyone a renewed sense of hope that #superhero stories could exist on their own, too, Warner Bros. has been busy building its answer to the MCU with a deluge of new live-action adaptations of #DC's most popular heroes. In the past year alone, we were gifted with the releases of Batman v Superman: Dawn of Justice and #SuicideSquad, a rather loud mess based on the classic "bad guys are cool" trope that seemingly continues to sell extremely well.
Over at Deadline, a rough calculation of the most profitable films of 2016 — dubbed Most Valuable Blockbuster Tournament — proves as much: Suicide Squad earns a comfortable 10th position, while Batman v Superman ends up 13th. The worst heroes ever (as they liked to call themselves) might have whipped up a storm among movie critics, but their financial success will certainly encourage the studio to continue building the #DCEU as they've always envisioned it: Gritty with a few touches of neon-colored fun.
'Suicide Squad' Made Good Profit
Though it didn't achieve the performance of the always revered The Dark Knight, Suicide Squad ended up making $745 million at the worldwide box office, and $325 million domestic. Considering the $175 million production cost, and factoring in home entertainment in the revenue and advertising in the costs, the net profit for Warner Bros. on Suicide Squad ends up totaling $158 million — more than Marvel made for Doctor Strange.
As far as #comicbook movies go, it's still a long way from Iron Man 3's $392 million profit, but it's similar to Captain America: The Winter Soldier's $166 million and clearly a more profitable strategy than Man of Steel, which brought in $43 million. Since it not only garnered weak reviews (it currently sits at 25 percent on Rotten Tomatoes) but was also heavily criticized for false advertising, due to the amount of material that appeared in the trailers but didn't make it into the final film, there's no doubt Suicide Squad can be labelled a success.
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The turning point for Warner and the DCEU will be the performance of the upcoming Wonder Woman and Justice League, set to be released in June and November 2017 respectively. In an industry where Marvel has established a popular precedent, rumors of reshoots and hasty edits have indicated that DC's cinematic universe has yet to fully define its tone and direction. Will it be gritty and deep, à la Batman v Superman? Dark but edgy in the style of Suicide Squad, or more honestly positive, as Wonder Woman promises to be? Only time will tell.
What's your favorite movie in the DCEU so far? Which one are you most looking forward to?