ByEmily Browne, writer at
Twitter: @emrbrowne
Emily Browne

If you thought Taylor Swift had taken some time out of the spotlight after breaking up with Tom Hiddleston or being brutally dragged by Kimye earlier this year, you'd be wrong. The 'Blank Space' singer has gotten herself 'out of the woods' with her very own streaming channel, in cahoots with AT&T's brand new streaming site DirecTV Now.

AT&T announced the collaboration in a Twitter post which featured a sneak peak of the kinds of content one can expect from a Taylor-themed TV channel:

Taylor Swift Now will be part of AT&T's exclusive content, which will only be available through its new streaming platform DirecTV Now, and will be totally 'sweeter than fiction.' The channel will feature behind-the-scenes footage, concerts, unseen music videos, access to archives and commentary from Taylor herself. The exclusive content will be presented in her own TV show across 13 episodes (a nod to Tay's lucky number). While DirecTV Now is launching Nov. 30, it's unconfirmed when Now will become available.

A very happy AT&T CEO John Stankey said of the deal:

"We're thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways, and we've thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best."

The singer has signed a multiyear contract with the conglomerate, which includes a performance at their pre-Super Bowl 51 Saturday night bash in Houston next year.

More like this?

Actress Reese Witherspoon has also signed on with DirecTV Now, and her film and TV production company Pacific Standard will be an integral part of Hello Sunshine, a platform of “powerful content by and for women across all platforms.”

After merging with Time Warner for $86 billion, AT&T also announced just how much it will cost you to party it up with TayTay from the comfort of your living room. The company are offering a one-time early signup of $35 for 100 channels upon their launch; otherwise, the rates are as follows:

  • Live a Little – $35 / month (60+ channels)
  • Just Right – $50 / month (80+ channels)
  • Go Big – $60 / month (100+ channels)
  • Gotta Have it – $70 / month (120+ channels)

With 13 chapters, a multiyear pact, and a whole channel of Taylor goodness to look forward to, fans (with DirecTV Now) can expect a sh*t-Fton more exclusive Taylor Swift content to come — aren't we 'the lucky ones'!


Will you be getting on board with Taylor and DirecTV?

(Sources: Variety, The Verge)


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