ByAlisha Grauso, writer at Creators.co
Editor-at-large here at Movie Pilot. Nerd out with me on Twitter, comrades: @alishagrauso
Alisha Grauso

Sad times for fans waiting with bated breath to see Roland Deschain chase down the Man in Black, because news just broke that Sony has pushed movie back again, this time to August. EW broke the news.

At this point, the iconic opening line of the adaptation should be, "The man in black fled across the desert and the gunslinger followed...eventually."

Credit: Sony
Credit: Sony

Granted, the backward bump will only amount to a week in total: The most recent release date (as indicated on the poster above), was July 28 and The Dark Tower will now be released on August 4. Its original release date was this past February.

It's Been A Bumpy Ride For The Stephen King Adaptation

Roland and Jake [Credit: Sony]
Roland and Jake [Credit: Sony]

With a trailer promised around Christmas and then not dropped, and then speculation we might see the first trailer attached to the Super Bowl and still not dropped, and no trailer since, speculation started that the film would be bumped again. It only seemed reasonable. Not so much as a teaser trailer just a few months to go before a tentpole release usually spells bad business behind the scenes.

But last week, the first poster was released with the July 28 release date stamped right on it, so fans breathed a sigh of relief. The reasonable guess was that the first trailer would finally be released this week after Sony's slate at CinemaCon.

We're still waiting.

"I aim with my eye" [Credit: Sony]
"I aim with my eye" [Credit: Sony]

It's not all doom and gloom, though. The initial buzz for the footage shown to press at CinemaCon was largely positive, with the majority of people describing it as appropriately epic and sweeping, as befitting of the sprawling tale. There were some very cool visual sequences, and one with Roland making a tricky, slo-mo shot that really got the audience's attention in particular. But there were also a few comments about the footage definitely still feeling unfinished in spots, which is not something you want to hear when a trailer hasn't even even been released with only four months to go.

This Could Be A Savvy Move On Sony's Part

The Man in Black [Credit: Sony]
The Man in Black [Credit: Sony]

Rather than push the panic button, this mini-bump back just might turn out to be a good thing. For one, it's only a week. Any more than that and fans might start seriously panicking. But even a week is a lot of time when it comes to polishing off post-production visual effects, which are usually worked on right up until the last minute. So every extra bit of time should help with a film whose visuals need to be up to the task of supporting a story that is a mix of fantasy, horror, sci-fi, and Western.

Two, and this is the more important part, August is a wasteland at the box office. The only movie that really moved the needle in August was Edgar Wright's , the trailer of which dropped on the internet a few weeks ago and instantly generated hype. Earlier this week, however, news broke that Sony, who is also behind this movie through its TriStar branch, is feeling so confident about the film that it got bumped up by six weeks from August 11 to June 28.

The result is that August is now wide-open for the taking, with no other tentpole film being released in that month. Moving The Dark Tower to the first week of August takes advantage of the complete lack of competition while ensuring that it's still close enough to the summer blockbuster season so that it won't run into the back-to-school slump that the box office sees from mid-August through September. So yeah, I'm still feeling pretty confident about the film after the feedback from CinemaCon.

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Even so, would it kill Sony to release a damn trailer already?

'Go, then. There are other worlds than these.' [Credit: Sony]
'Go, then. There are other worlds than these.' [Credit: Sony]

[Source: EW]

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