ByAllanah Faherty, writer at
Senior staff writer | Twitter: @allanahfaherty | Email: [email protected]
Allanah Faherty

As any fan of will tell you, it isn't zombies the series is most plagued with, it's advertisements. And while you were watching all those ads with a side of Walking Dead, there's a more-than-likely chance you ended up viewing more than a few Trump campaign ads along with it, something that head of Trump's campaign data explains was no coincidence.

The cast of The Walking Dead Season 7 [AMC]
The cast of The Walking Dead Season 7 [AMC]

Along with being Donald Trump's son-in-law, Jared Kushner was also a big factor in ensuring the President-elect's campaign was a winner. Kushner achieved the result through targeting specific Trump platforms (such as trade or immigration) to specific audiences based on which TV shows they enjoyed, including The Walking Dead and NCIS.

The Trump campaign also targeted NCIS viewers [CBS]
The Trump campaign also targeted NCIS viewers [CBS]

Kushner's data found that Walking Dead viewers in certain areas were especially likely to agree with Trump on immigration policies and as a result the campaign ran immigration ads during the show. And article in Forbes on the campaign explains the strategy:

Kushner’s crew was able to tap into the Republican National Committee’s data machine, and it hired targeting partners like Cambridge Analytica to map voter universes and identify which parts of the Trump platform mattered most: trade, immigration or change. Tools like Deep Root drove the scaled-back TV ad spending by identifying shows popular with specific voter blocks in specific regions–say, NCIS for anti-ObamaCare voters or The Walking Dead for people worried about immigration. Kushner built a custom geo-location tool that plotted the location density of about 20 voter types over a live Google Maps interface.

Was it a Donald Trump tribute walker in Episode 3? [AMC]
Was it a Donald Trump tribute walker in Episode 3? [AMC]

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Apparently this was the first time that a strategy like Kushner's had been used, though considering that Trump won the election there's no doubt that political campaigns will use the tactic in the future. After all it's hard to pass up the opportunity to target tens of millions of possible voters all at once.

This isn't the first time in the recent past that Donald Trump and The Walking Dead have been graced the same sentence. Following Episode 3 of the series, many fans spotted a walker who looked suspiciously like the then-Republican candidate. Though it was later confirmed by AMC that the supposed "Trump walker" was just another walker, and not intended as an homage.

The Walking Dead returns to AMC with Episode 6, "Swear" on November 27 at 9pm ET.


Did you notice a lot of Trump campaign ads during The Walking Dead?


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