Some might wonder what we're doing getting a fourth Transformers movie from . Seeing as the third installment, Dark of the Moon, raked in over $1 billion in total box office takings worldwide, the figures are probably a good indicator why. If you look at the figures, one of the regions with the biggest turnout was China. With production for Transformers: Age of Extinction getting underway, The Hollywood Reporter has reported that Paramount will be teaming up with two Chinese production companies to better place the film in one of the franchise's biggest markets.
The studio and director will be cooperating with China Movie Channel and Jiaflix Enterprises to not only find prime shooting locales but also nab top-notch local actors and promotion.
The Chinese market is an influential one, with tentpole productions like Iron Man 3 partially filming in Beijing and even releasing a special cut with China-only scenes and cameos by some of China's A-list actors. With Transformers 4 following suit, expect to see big-budget franchises giving more nods to China.