SuperBowl LI is over and regardless of whether your preferred team won or lost, the real winner is clear: #Marvel Studios. Sunday brought us a new TV spot for Guardians of the Galaxy Vol. 2 with an extended, minute-long cut shared on Director James Gunn's social media. All of which helped to further hype the anticipated sequel. You can watch it again below:
The Sequels (Almost) Always Outperform The Original
With the exception of Avengers: Age of Ultron, every sequel film in the #MCU has grossed more than its predecessor. For example, #IronMan, grossed over $585 million worldwide and Iron Man 2 made over $600 million. Iron Man 3, the first Marvel film released in almost a year, made over $1.2 billion in revenue. The same proved true with the #CaptainAmerica franchise, with The First Avenger making $370 million worldwide, Winter Soldier $714 million and Civil War with over $1.1 billion.
That being said, Guardians of the Galaxy is the highest grossing "solo film" with $773.3 million in sales. If the trend were to continue, this alone should be enough to convince that Vol. 2 would generate over $1 billion in revenue with relative ease, especially since it did so well for a movie once labeled as "Marvel's biggest risk."
However, each of the Marvel movies that did join the billion dollar club all had one thing in common: Robert Downey Jr. Unless there's some sort of crazy surprise cameo, chances are Vol. 2 will not feature the star in any way. Thankfully, Guardians has another A-lister in its cast.
Chris Pratt Is A Super Star (Lord)
Chris Pratt, a.k.a. "Marvel Chris No. 3." The former Parks & Rec star made it big in Hollywood after landing the staring role as Peter Quill/Star-Lord in Guardians Of The Galaxy. Pratt soared into celebrity super stardom by signing on with Marvel for the role and acquiring what I believe we should just coin as "Marvel abs." Every male lead has them once they join Marvel. Working for Marvel Studios is clearly the best diet plan out there.
Since Guardians, Pratt went on to take the lead role in #JurassicWorld, which managed to gross over $1.6 billion, surpassing The Avengers and proving Pratt as a capable Hollywood money maker. Also worth noting is Chris Pratt's more recent film, #Passengers, which didn't do too hot at the box office late last year. While it's likely this was more in part by the film itself (it did not receive the best reviews) as well as how the studio responsible handled certain budgetary issues behind the scenes, it's unlikely this would lead to anything detrimental to Pratt's image and in turn, Guardians Vol. 2.
Regardless, I'm willing to bet on the formula that worked for Guardians, Jurassic World, The Lego Movie, and even Parks & Rec which is: Chris Pratt+fun role+popular franchise equals $$$.
The Cultural Impact Of 'Guardians Vol. 1'
Perhaps the most important reason as to why Vol. 2 will do significantly better than the first is the cultural impact the original film made.
Following the success of the first Guardians of the Galaxy:
- #Disney XD launched a Guardians of the Galaxy cartoon. The series' tone is heavily inspired by music from the film.
- Marvel Comics gave Groot his own comic series.
- Videogame developer #Telltale Games announced a five-episode Guardians of the Galaxy game to release later this year.
- #SquareEnix, another gaming publisher, is rumored to have one of their studios working on a Guardians-related game as part of a newly announced partnership with Marvel.
Continuing further, the first teaser trailer for Vol. 2, when released on December 4th of last year, amassed over 81 million views within the first 24 hours, becoming the second most watched trailer (in a 24-hour period) only behind another Disney property: the live-action trailer for Beauty And The Beast. We'll have to wait and see just exactly how these views translate into ticket sales, but I'd say it's safe to infer plenty of those who watched the trailer (such as myself) are eager to watch Vol. 2.
The success, interest and continued growth in Guardians-themed properties only means one thing: Consumers want more of the Guardians of the Galaxy.
Guardians of the Galaxy Vol. 2 opens in theaters everywhere May 5th, are you excited? Check out the teaser trailer below: