Activision-Blizzard CEO Bobby Kotick said to the New York Times that his company is pretty much refusing to give the movie rights to the many different studios that have approached them about making a film based on the best-selling video game series, Call of Duty. According to the executive, "Movies based on video games rarely please devoted fans," and apparently have even gone as far as to taint brands.
I can understand his logic. Even movies that do awfully at the box office gain more mainstream recognition then video games, and it is possible for something like a crappy movie to damage the reputation of a solid franchise. Yeah, it doesn't completely make sense, but that's how marketing works. I'm not entirely sure why nearly every movie based on a video game has been awful, but I don't blame Activision for not wanting to take the chance.
What do you think? Are you disappointed that you may never see a Call of Duty adaptation, or is it for the best? Let us know what you think in the comment section below.