How To Train Your Dragon is, for me at least, a certifiable animated classic. In fact, even some of the ultra-venerated Pixar filmography struggles to match the heartwarming highs of the adventures of Hiccup and Toothless.
So, want some good news? It's release date has been moved...even closer! It's now scheduled for a 6/13/14 release, announced by Exhibitor Relations on Twitter. The bad news? It's just one week earlier that its original release. So you can scratch an extra 7 days off your countdown calendar, but we aren't in 'let's prebook our tickets for opening night' territory quite yet.
What does this mean for its box-office prospects? It's a sequel to a very-well received film, a big sleeper hit in 2010 for DreamWorks Animation, so they'll be banking on this for their 2013 hopes. Well, first things first - it's not dodging anything, as scheduled for the same weekend is Think Like a Man Too. Yes, it's the sequel to 2012's Think Like A Man. it both indulges in a lame pun, and is a sequel to a film that nobody particularly loved - a servicable ensemble rom-com with a (talented) but not-that-A-list cast (, , ).
In fact, you could even maybe say the expected juggernaut is jumping into dangers way. It's now scheduled against 22 Jump Street, the sequel to 21 Jump Street (which blew up in a big way last summer). Still, I suspect this is no problem. Instead, this is effective counterprogramming, an animated family property taking on a PG-13 comedy...what we have, boys and girls, is a very successful 13th June weekend at the box-office.
I suspect it will be The Good Dinosaur that will find this a stressful development, scheduled for just two weekends prior on May 30th. Pixar original properties tend to debut in the $60-70 million range, and tend to hold well throughout their run (rather than earn everything in opening weekend!) and now it has just two weeks before Hiccup and Toothless fly in with all their residue goodwill left over from the original film. Will Pixar now move The Good Dinosaur to give it some extra breathing room? X-Men: Days Of Future Past looks like too big a property to take on the weekend before, and May 2nd is a no-go with The Amazing Spider-Man 2. Watch this space.
Everybody excited about How to Train Your Dragon 2? Get in touch below!