If you were to think that the new poster featuring the eye of Smaug the Dragon from The Hobbit: The Desolation of Smaug (voiced by Benedict Cumberbatch) is part of a much larger body of work-- you would be right. Just months before the film's release in December, the marketing department is starting to kick into high gear by releasing posters that are part of a book series.
The Smaug eye poster can be found on the cover of the film's Official Movie guide.
Another illustrated still showing the dwarfs cascading down the rapids of a river in buckets is featured on the cover of the Visual Companion.
Expect other poster covers from the sticker, movie storybook and activity book featuring the small, regular and oversize cast and crew to drop in the next few days or weeks.
See more posters, trailers, reviews, entertainment news and commentaries at my blog.