All Is Lost keeps on producing simple but greatly effective posters. A terrified but determined Robert Redford sporting the look of heroism for the crop of September/October features being released (Gravity, Captain Phillips, Runner Runner) , steers his boat through the roughest water of his life. The image says a lot without telling too much of the story, a story that you must see– which is the essential hallmarks of a great movie poster. “Never Give Up” is the perfect caption for the image.
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