ByDave Conley, writer at
"Smokey, this is not 'Nam. This is bowling. There are rules."
Dave Conley

He's been in the press quite a bit with all the publicity surrounding the upcoming opening of Thor: The Dark World but that's not the only movie he's talking about. But he has room to; the man has taken a universe and turned it into an empire! In February when he received the Motion Picture Showman of the Year award at the ICG Publicists Guild Awards, the Awards committee chairman, Henri Bollinger, said-

"Kevin Feige's understanding and appreciation of publicity and promotion in the role of a movie's success has led to a string of blockbuster feature films adapted from the pages of Marvel comic books during the past 10 years. "

From his humble beginnings in Westfield, New Jersey where he says he never wanted to do anything but work in movies, he remembers wallpapering his bedroom with posters for “Back to the Future Part II.” An inspiration was his grandfather, Robert Short, who produced soap operas like “Guiding Light.” From there he made it into The University of Southern California, and became an intern for producer Lauren Shuler Donner and then became her assistant after graduation.

It was on the first X-Men film that Lauren Shuler Donner made Mr. Feige an associate producer, because of his encyclopedic knowledge of the Marvel Universe. “As a walking encyclopedia of Marvel, he was really indispensable in those early days,” Ms. Donner said. Since then he has been involved in all of Marvel Studios' theatrical productions . Feige was named President of Marvel Studios in 2007.

According to reports and also the way he comes across in interviews, he's a humble man. Mr. Feige would rather go unnoticed in a darkened movie theater or in the aisles of a comic book shop. He lives in lumpy zip-up sweatshirts and his office is little more than a laptop. A favorite vacation spot is Walt Disney World, where he sweats in line like everybody else.

But make no mistake, Mr. Feige is one of the most powerful people in movies. Able to balance conservatism and risk. Despite his fan tendencies, Mr. Feige has an eye for how much comic lore is too much for the average audience. Some fanboys have criticized Marvel’s movies as bland as a result. But striking a balance, industry insiders say, is one reason “Thor” was a success, while Warner’s “Watchmen,” wasn't. Mr. Feige also makes unusual bets on untested actors and hires directors who would give many studios serious pause. In a 2011 interview in the New York Times Mr. Feige said

“I’m not sure there is a formula or a secret, I do know that problems tend to happen when people try and re-invent the wheel. If you actually open the comics, there is a lot of depth there.”

As a comics enthusiast himself, Mr. Feige knows how to keep fans in the studio’s corner — an important skill at a time when a crisis in the "blogosphere" can make or break a movies box office take. In the same New York Times interview Jonah Weiland, executive producer of, a news and commentary site says-

“Kevin actually understands what we want, other studios that make superhero movies often ignore the essence of the character,” he said, “or they make odd choices,” as when the Man of Steel suddenly had a son in “Superman Returns.”

Hear that WB/DC? Not that I want to start a battle but according to some on the net there's a showdown brewing between Avengers: Age of Ultron and Batman Vs. Superman in the summer of 2015. But Marvel Studios President of Production responds to that with his usual humble demeanor, saying in an interview on That there wasn't and-

“Ya know, I think there’s something like seven weeks between them, which in movie going is really a lifetime. So I don’t think it’s really a showdown of any kind.”

When pushed for his thoughts on Batman vs. Superman he simply responded-

“I’m excited to see it.”

Back in August Kevin Smith said that just because his friend Ben Affleck was cast in Batman vs Superman the movie will make 2 billion dollars whether it's good or bad. I wonder if he's seen the box office returns for "Runner, Runner" yet and if he still thinks the same thing.

Avengers: Age Of Ultron is scheduled to be released in movie theaters on May 1, 2015.

Batman Vs. Superman is scheduled to be released in movie theaters on July 17, 2015.

HERE he is in a recent interview on IGN with Thor: The Dark World director Alan Taylor where they answer questions about upcoming projects such as AntMan, Guardians of the Galaxy, and Dr. Strange.

Here is his Filmography

2000 X-Men Associate Producer , 2002 Spider-Man Executive in Charge of Production, 2003 Daredevil Co-Producer, X2 Hulk Executive Producer, 2004 The Punisher, Spider-Man 2 , Blade: Trinity Co-Producer, 2005 Elektra, Man-Thing Executive Producer Fantastic Four , 2006 X-Men: The Last Stand, 2007 Spider-Man 3, Fantastic Four: Rise of the Silver Surfer , 2008 Iron Man Producer The Incredible Hulk, Punisher: War Zone Executive Producer, 2008–09 Wolverine and the X-Men Animated television series, 2009–12 Iron Man: Armored Adventures Animated television series, 2010 Iron Man 2 Producer, 2011 Thor Thor: Tales of Asgard Executive Producer Animated direct-to-video film Captain America: The First Avenger Producer, 2012 The Avengers, The Amazing Spider-Man Executive Producer, 2013 Iron Man 3 Producer Thor: The Dark World, 2014 Captain America: The Winter Soldier , Guardians of the Galaxy, 2015 The Avengers: Age of Ultron, Ant-Man


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