I have a serious problem with movie trailers lately. It seems like nearly every preview that’s released is about 2:30 minutes long and gives away almost every aspect of the movie, acting more like a Cliff Notes version of the movie being advertised rather than something to entice an audience into coming back and seeing the full product.
In this day and age where all aspects of a movie are fairly well known before an inch of footage is seen the subtlety of a well crafted "teaser" trailer is totally gone...and I miss it...I miss it a lot. So I decided to go back to some of the teaser trailers I fondly remember and, in a way, reintroduce them. Whether the actual movie was good or bad is neither here nor there...but pay attention to how each of these teasers work in their own special way to grab the attention of movie-goers.
Jurassic Park (1993)
Here’s my favorite kind of teaser: one that shows no actual footage from the movie itself. I had all but forgotten this ad for 1993’s Jurassic Park, a clever intro to audiences not only that the movie was coming their way but in how the dinosaurs would be coming back to life in the first place. Though the movie did take ample time to explain the process, having the teaser give some info up front that there was some science behind it all couldn’t have hurt.
Now that the movie has spawned two (inferior) sequels, had an IMAX 3D re-release of its own, and is readying for an all-new adventure (Jurassic World) in 2015 it’s nice to be able to look back and see how Steven Spielberg’s groundbreaking adventure first caught the eye of moviegoers.
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